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Hook & Setup Strategy

Start Fast With Fewer Words To Win The Attention Race

Usain Bolt is the fastest human being in history. He describes the key to his amazing achievements in two words: Start fast. This is good advice for any brand because the setup is the...

What You Can Learn From Great Opening Lines

Books can be captivating through compelling characters, colorful language, or an exciting plot, but a handful of books grab attention with the first line or two. The hook is the gateway to engagement, and...

The 7 Second Challenge

7 seconds go by quickly. But that's exactly how much time personalities have to keep the listener's attention when launching a talk break or changing a topic. The 7 Second Challenge is a real...

How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...

8 Emotions To Target In The Hook

Everyone is aware that attention is at a premium. You have 7 seconds to hook the audience and get them interested. But even if the hook is interesting, it doesn't mean listeners will be...
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