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How To Write A Hook

Five Ways To Find a Clever Hook

The opening line is your first and best chance to grab a listener's attention. The spark ignites interest and sets the tone for a story, feature, or entire segment. Like a powerful opening scene...

This Simple Adjustment Makes External Hooks

What's the difference between a talk segment that fails and one that succeeds? We know from research that breaks must gain attention quickly to have a chance at holding interest. That's the 7-second challenge....

How a Compelling Hook Inspires Curiosity

The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out. And the difference between getting a listener to lean in...