Benchmarks Ideas Library

Finding a conclusion for a topic can sometimes pose a problem, but segments are much better when there is an actual outcome, even if the outcome is not exactly profound or definitive. 5 Calls...

Every show gets complaints. At least, they should get complaints. The key question is how to deal with them. The Complaint Department turns a perceived negative and turns into entertainment that adds to a...

Does your show need more hooks to be better known and remembered? Benchmarks are memorable things that help the audience remember a show, and the last talk break of the day is a great...

Ask most broadcasters about benchmarks and they start talking about features. Semantics, you say. Splitting hairs, you say. In some ways, perhaps that is correct. But they are not at all the same thing....

When there is a controversy, disagreement, bet, phone topic, or anything that involves more than one possible solution, Dice Decides can be the tie-breaker. In fact, dice can be a great tool for several...

The Censored Joke of the Day is a great feature for the right personality. It fits more shows than you might think in a variety of formats. This article explains how to execute the Censored...

The Book Of Records is a compelling Content Container to hold otherwise disconnected, generic, or random phone topics. It can also be a creative way to add interest to a recurring feature like Is Anyone...

Benchmarks are usually spontaneous and could happen at any moment. On 103.1 Beach-FM in Kelowna, BC, morning show Ara and Toby stumbled on a great benchmark with Toby's Num Num Song. In this article, I...

Benchmarks are a great way to allow listeners to get to know radio personalities and show off character traits. The best are embedded into the fabric of a radio show, and involving listeners is...

I'm not sure if this is a benchmark, promotion or a daily feature, but Listener of the Day is a nice addition for radio personalities. The idea isn't new. Radio stations used to do Office...