Sunday, July 12, 2020

Interview Technique: Mirroring

Interviewing is a hard skill to master. Most personalities have never been trained in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The...

9 Secrets to Great Radio Interviews

Most radio shows really aren’t very good at interviews. In fact, interviews are often ratings death. Even celebrity interviews. Choosing the right guests is a great start, of course. But even with the right...

Interview Fails From Great Interviewers Who Should Know Better

Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality launches an interview. But great interviews are magnetic stories that...

Add Will They Or Won’t They To Interviews

Interviewing guests is hard. Really hard. Unless you're really good with guests, interviews can be deadly. But Will They Or Won't They is a technique that can add interest to interview segments by involving...

Promoting Interviews On Social Media

Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But once you have a strong interview, you can get more...

Interview Technique: Labeling

Labeling is a powerful interview technique. It's a little trickier than mirroring, but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great way to...

How To Ask Great Interview Questions

I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this statement. Once a good interview guest is identified, personalities should...

Should You Have Them On? The Radio Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air is addition by subtraction. But the problem is, most programmers are...

37 Amazing Questions For Amazing Interviews

Great interviews start with amazing questions. Many programmers downplay the value of interviews and guests on the radio. But that's short sighted. True, many radio personalities aren't proficient in the art of the interview. They...

7 Ways To Get More Value From Local Interviews

Local interviews can be a great way for your show stand out from voice-tracked or satellite-delivered national radio shows. With the right guest, you have the potential of adding entertainment value to the show while endearing...

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37 Amazing Questions For Amazing Interviews

Great interviews start with amazing questions. Many programmers downplay the value of interviews and guests on the radio. But that's short sighted. True, many radio...