Interviews

It's become an accepted programming "rule" that guest interviews are death with listeners. Celebrate! Hearing fewer guests and C-list celebrities is addition by subtraction because most interviews don't command attention. But that's generalizing. There's...

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to get more publicity...

Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests. In this article, I share how to get more value from in-studio...

Local interviews can be a great way to make deeper connections with listeners and fans. But it can also be a major tune-out. A great guest can add entertainment value and endear the show to...

Interviewing guests is hard. Really hard. Unless you're really good with guests, interviews can be deadly. But Will They Or Won't They is a technique that can add interest to interview segments by involving...

Conducting a good interview is hard. But great interviews can be a valuable tool for telling stories. You may not be a world-class interviewer like Howard Stern, but everyone can improve by following these...

Labeling is a powerful interview technique. It's a little trickier than mirroring but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great way to encourage...

There's little training in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The mirroring technique is so easy, it feels like cheating. It...

First, stop calling them interviews. Okay, they are interviews. But the word creates a sort of stigma that conjures all kinds of negative thoughts. When personalities think they're conducting an interview, they tend to...

I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this statement. Once a good interview guest is identified, hosts should...