Saturday, November 17, 2018

Should You Have Them On? The Radio Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air is addition by subtraction. But the problem is, most programmers are...

Interview Fails From Great Interviewers Who Should Know Better

Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality launches an interview. But great interviews are magnetic stories that...

Surprising Questions To Use In (Almost) Any Interview

The biggest reason some interviews with guests are boring is because the questions are predictable. The guest has heard (and answered) them a million times, and listeners have heard (and usually don’t care) about the...

Key Secrets to Great Radio Interviews

Most radio shows really aren’t very good at interviews. In fact, interviews are often ratings death. Even celebrity interviews. Choosing the right guests is a great start, of course. But even with the right...

How To Make The Best Of Client Interviews On the Air

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify an...

Keys to On Air Interview Success

First off, stop calling them interviews. Okay, they are interviews. But interview creates a sort of stigma that conjures all kinds of negative thoughts. When personalities think they're conducting an interview, they seem to...

Use These 10 Can’t Miss Interview Questions

The #1 question I get about conducting interviews on the radio is about how to construct questions that open up the conversation to reveal more of the guest. There are many ways to conduct...

Promoting Interviews On Social Media

Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But once you have a strong interview, you can get more...

How To Ask Great Interview Questions

I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this statement. Once a good interview guest is identified, personalities should...

5 Fast, Easy Ways to Improve Interview Skills

Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. After all, just like in a relationship, you...

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Game: Pair Up

Pair Up is a game that's perfect for solo shows and music-based stations. You can play it at any time of the day because it...