Tuesday, March 31, 2020

Should You Have Them On? The Radio Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air is addition by subtraction. But the problem is, most programmers are...

7 Ways To Get More Value From Local Interviews

Local interviews can be a great way for your show stand out from voice-tracked or satellite-delivered national radio shows. With the right guest, you have the potential of adding entertainment value to the show while endearing...

Surprising Questions To Use In (Almost) Any Interview

The biggest reason some interviews with guests are boring is because the questions are predictable. The guest has heard (and answered) them a million times, and listeners have heard (and usually don’t care) about the...

9 Secrets to Great Radio Interviews

Most radio shows really aren’t very good at interviews. In fact, interviews are often ratings death. Even celebrity interviews. Choosing the right guests is a great start, of course. But even with the right...

How To Ask Great Interview Questions

I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this statement. Once a good interview guest is identified, personalities should...

5 Fast, Easy Ways to Improve Interview Skills

Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. After all, just like in a relationship, you...

Interview Technique: Mirroring

Interviewing is a hard skill to master. Most personalities have never been trained in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The...

How To Make The Best Of Client Interviews On the Air

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify an...

Use These 10 Can’t Miss Interview Questions

The #1 question I get about conducting interviews on the radio is about how to construct questions that open up the conversation to reveal more of the guest. There are many ways to conduct...

Interview Fails From Great Interviewers Who Should Know Better

Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality launches an interview. But great interviews are magnetic stories that...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Game: Person Place Thing

Person Place Thing is a fun game to play that is perfect for playing along in the car. It's also a good tool to...