Interviews

I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this statement. Once a good interview guest is identified, personalities should...

Labeling is a powerful interview technique. It's a little trickier than mirroring, but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great way to...

Local interviews can be a great way for your show stand out from voice-tracked or satellite-delivered national radio shows. With the right guest, you have the potential of adding entertainment value to the show while endearing...

The biggest reason some interviews with guests are boring is because the questions are predictable. The guest has heard (and answered) them a million times, and listeners have heard (and usually don’t care) about the...

It's become an accepted programming "rule" that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air is addition by subtraction. But the problem is, most programmers are...

Interviews can be terrific, or a nightmare, and the difference is usually making sure you're prepared well in advance. This is especially true for live in-studio guests. In this article, I share how to get...

The #1 question about conducting interviews on the radio is how to construct questions that open the conversation to reveal more of the guest. That's an art. But to point you in the right...

Most celebrity interviews are weak and should either should not have been aired or severely edited. We can fix that by improving techniques. But once you have a strong interview, you can get more...

First off, stop calling them interviews. Okay, they are interviews. But interview creates a sort of stigma that conjures all kinds of negative thoughts. When personalities think they're conducting an interview, they seem to...

Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality launches an interview. But great interviews are magnetic stories that...