Add Will They Or Won’t They To Interviews
Interviewing guests is hard. Really hard. Unless you're really good with guests, interviews can be deadly. But Will They Or Won't They is a technique that can add interest to interview segments by involving...
Keys to On Air Interview Success
First off, stop calling them interviews. Okay, they are interviews. But interview creates a sort of stigma that conjures all kinds of negative thoughts. When personalities think they're conducting an interview, they seem to...
5 Fast, Easy Ways to Improve Interview Skills
Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. After all, just like in a relationship, you...
37 Amazing Questions For Amazing Interviews
Great interviews start with amazing questions. Many programmers downplay the value of interviews and guests on the radio. But that's short sighted.
True, many radio personalities aren't proficient in the art of the interview. They...
Interview Fails From Great Interviewers Who Should Know Better
Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality launches an interview. But great interviews are magnetic stories that...
How To Ask Great Interview Questions
I once had a mentor that told me there was no such thing as a bad interview, only bad interviewers. There's truth in this statement. Once a good interview guest is identified, personalities should...
How To Make The Best Of Client Interviews On the Air
In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show.
The situation is bad in some stations. In order to justify an...
Interview Technique: Labeling
Labeling is a powerful interview technique. It's a little trickier than mirroring, but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great way to...
Surprising Questions To Use In (Almost) Any Interview
The biggest reason some interviews with guests are boring is because the questions are predictable. The guest has heard (and answered) them a million times, and listeners have heard (and usually don’t care) about the...
Use These 10 Can’t Miss Interview Questions
The #1 question I get about conducting interviews on the radio is about how to construct questions that open up the conversation to reveal more of the guest. There are many ways to conduct...
9 Ways to Market Your Brand at Concerts
Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win...
