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Interviews and Guests

The Best Interviews Are Recorded!

More and more broadcasters are embracing technology to improve their products and promote a more efficient workflow. Yet, many personalities somehow still cling to the idea that interviews and guest appearances should be live....

How To Make The Best Of Client Interviews

Sales managers have become increasingly aggressive in promising client interviews. And man, they can kill a show. Sponsors are important, and budgets are stressed, but if the segment sounds like an extended commercial, it...

Interviews: Last One For Me Syndrome

There's a growing trend that makes no logical sense. Many interviewers, even some on national broadcasts increasingly end an interview by prefacing their final question by saying, "Last one for me." Why? It makes...

Interviews: Ask Questions One At A Time

Newscasters and sports personalities have a terrible habit of asking two or even three questions at once. Sometimes, it's because there's limited time, and they want to get everything in. Other times, it's because...

The Magic Of What And How Questions

Guests quickly become distant when they are challenged with an uncomfortable question. Interviewers owe it to their audience to discuss sensitive topics when necessary, and they can do so without being confrontational by avoiding...

Better Interviews by Avoiding Dead-End Questions

Once rapport with the guest is established in an interview, the primary goal should be to keep the conversation moving forward. Many interviews break down in this stage when personalities are so focused on...

Start A Guest Segment With Great Interview Questions

It's been said that there is no such thing as a bad interview, only bad interviewers. There's truth in this statement. The problem is that most personalities are not trained or skilled in interview...

Secrets to Great Interviews

Most hosts aren’t very good at interviews. In fact, interviews often cause instant tune-out. Even celebrity interviews. Choosing the right guests is a great start, of course. There's no magic wand that creates great...

Promoting Interviews On Social Media

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to get more publicity...

Performance Technique: Mirroring

There's little training in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The mirroring technique is so easy, it feels like cheating. It...
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