Managing Guests

Sales managers have become increasingly aggressive in promising client interviews. And man, they can kill a show. Sponsors are important, but if the segment is just an extended commercial, it doesn't help the advertiser...

It's become an accepted programming "rule" that guest interviews are death with listeners. Celebrate! Hearing fewer guests and C-list celebrities is addition by subtraction because most interviews don't command attention. But that's generalizing. There's...

Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests. In this article, I share how to get more value from in-studio...