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Managing Guests

The Best Interviews Are Recorded!

More and more broadcasters are embracing technology to improve their products and promote a more efficient workflow. Yet, many personalities somehow still cling to the idea that interviews and guest appearances should be live....

How To Make The Best Of Client Interviews

Sales managers have become increasingly aggressive in promising client interviews. And man, they can kill a show. Sponsors are important, and budgets are stressed, but if the segment sounds like an extended commercial, it...

Should You Have Them On? Use This Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death with listeners. Celebrate! Hearing fewer guests and C-list celebrities is addition by subtraction because most interviews don't command attention. But that's generalizing. There's...

Use This Checklist For Great In-Studio Guests

Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests. In this article, I share how to get more value from in-studio...
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