Thursday, May 26, 2022

Attract Today’s Radio Listeners: Be Authentic

Broadcasters must learn new methods of reaching today's listeners if they have any chance of building a fan base. And one of the most important traits for gaining loyalty is to be authentic. This article...

Casting a Show: Dick, Dork, and Dear

The best radio shows sound spontaneous, engaging, and interesting. This is made possible through hard work, show prep, and natural talent. But it's also a product of rich characters built with unique, distinct personality...
Storytelling in two minutes

Show Prep: Storyboard For Storytelling in Two Minutes

In almost every workshop on storytelling, someone claims there's no way to practice the storytelling basics because of time restrictions. What? Are you kidding? There's not enough time to tell a story? People pay...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan or thought. Using music beds can be a great benefit to enhance a break or it can be distraction...

Key To The Tease: Where You Get

I have a pet peeve. Several, really. But this one comes from a terrible habit shared by most radio stations and personalities. One of the keys to effective teasing and promotion is to always...

Taking Your Show From Good to Great Pt 1 Seminar on Demand

Watch this seminar to learn how to take that final step and become a significant, difference-making radio show. https://tracyjohnson.kartra.com/page/embed/cDIan1Qm5Ha4

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. In this article, I...

Your Show Needs a Mission Statement

Many think a Mission Statement is a boring topic, busywork added by companies that have little impact on daily performance. It's true that many statements become purposeless, meaningless paragraphs filled with corporate mumbo jumbo...

The Art Of Performance: Ranting Is Not Storytelling

Ranting has taken over social media. Isn't it amazing that so many people think their Facebook or Twitter feed is a bully pulpit to try and change your opinion? But it doesn't work. It's...

The Passion Puzzle

As a radio performer, most personalities want to inspire a large fan base of raving fans. That leads to rating success, bonuses, and satisfaction in this amazing, wonderful business of radio. But how does...

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Quick, Easy Ways to Test Hooks And Teases

A headline on social media is designed to cause users to take action. If it's not provocative enough, the publisher won't win the engagement....
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