How To Get More Value From Local Interviews
This morning, a morning show is interviewing the volunteer coordinator of a pancake breakfast. She brought a clipboard with a…
Performance Techniques
Wizard Of Oz Show Prep
Some personalities are finding show prep harder than it has ever been. Not because there’s too little to talk about,…
Response Technique: Get It Wrong
Being right feels like a personal victory. But is winning the argument a win? Air personalities are often embarrassed when…
Audio Example: Hijack the Topic — Stu and Angie, Majic 100/Ottawa
Here’s a terrific audio example to support How To Hijack the Topic. Listen first, then read the breakdown. Stu and…
Key To Success: Perform With Confidence
Everyone has inner demons. In the entertainment business, though, your demons wear party hats, carry whoopee cushions, and show up…
Eliminate Qualified Statements: Say It Like You Mean It
There’s a habit so deeply embedded in radio performance that most personalities don’t even know they have it. It shows…
The Most Personal Things On The Radio Have Nothing To Do WIth “You”
Think about this for a moment. The most intimate connection a radio personality can create with a listener often happens…
Topic Grazing: The Diagnosis and Cure
Grazing works well for livestock. Turn animals loose in a field, let them wander, nibble here, move there, circle back,…
The Art of The Edit: Turning 7 Minutes of Noise Into 3 Minutes of Gold
Nothing frustrates listeners faster than wasted time. Nothing earns loyalty faster than tight, entertaining content. When a break that should…
(Almost) Never Credit Your Source
When you turn on the lights in your home, do you quickly thank the electric company, power plant, solar panel…