The Most Personal Things On The Radio Have Nothing To Do WIth “You”
Think about this for a moment. The most intimate connection a radio personality can create with a listener often happens…
Performance Techniques
Topic Grazing: The Diagnosis and Cure
Grazing works well for livestock. Turn animals loose in a field, let them wander, nibble here, move there, circle back,…
The Art of The Edit: Turning 7 Minutes of Noise Into 3 Minutes of Gold
Nothing frustrates listeners faster than wasted time. Nothing earns loyalty faster than tight, entertaining content. When a break that should…
(Almost) Never Credit Your Source
When you turn on the lights in your home, do you quickly thank the electric company, power plant, solar panel…
Master Creative Content That Can’t Be Duplicated
Here’s a secret. And you’ll think, “Of course. How obvious.” Some will wonder why it’s a big deal. But for…
You: The Most Powerful Word in Communication
Nobody likes it when someone talks down to them. They love it when they’re made to feel special. Your audience…
If I Didn’t Tune In, What Would I Miss?
When working on character profiles, personalities are often asked a thought-provoking question: “If you were to disappear from the radio…
How to Maintain Momentum On The Path To Payoff
No matter how good your content is, if your story stalls, listeners bail. Fast. You can feel it. There’s that…
Friction: The Secret Ingredient Every Show Needs
“That was okay.” If a listener says that after your segment, you’ve lost. It wasn’t bad or offensive. It just…
Get It Wrong Example: Dave Ryan
Some personalities will use the Get It Wrong technique as an excuse to skip show prep. That’s missing the point.…