Response Technique: Get It Wrong
Being right feels like a personal victory. But is winning the argument a win? Air personalities are often embarrassed when…
Response Techniques
Audio Example: Hijack the Topic — Stu and Angie, Majic 100/Ottawa
Here’s a terrific audio example to support How To Hijack the Topic. Listen first, then read the breakdown. Stu and…
Get It Wrong Example: Dave Ryan
Some personalities will use the Get It Wrong technique as an excuse to skip show prep. That’s missing the point.…
Audio Example: Hijack the Topic — Letty and Teddy, Power 106/Los Angeles
This audio example supports How To Hijack the Topic to capture attention and retention. Listen first, then read what the…
Audio Example: Leave Something Out — Stu and Angie, Majic 100/Ottawa
This audio example supports Get More Response: Leave Something Out. Listen to the audio below first, then read about how…
6 Paths to Emotional Radio
Every station in your market has the same music, the same features, and the same information. Many even have the…