Friday, November 27, 2020

Eliminate Qualified Statements For More Personality Power

An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the...

Don’t Get Out On The First Exit. Wait, What?

The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you...

A List of Things To Never Say Or Do On The Air

How many times have you been told, "Never say this"? Usually, I hate lists like that. It seems simplistic, and well, list-y. But I'll make an exception. Here's a list. Never say these this on the...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

7 Ways to Surprise Your Audience And Get Attention

To get attention, the audience must be invested in your personality. If I can listen to your station and not feel anything, I won’t think about it or talk about you. Getting attention used...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, being relatable is more important than being relevant. Some think relevant and relatable are the same. But they're...

The Power of the Pause

From their very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune out, right? Over the decades, we have assumed that even pausing for a microsecond...

6 Sure-Fire Ways to Get Rid of On-Air Crutches

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj's pick up, you know. Know what I mean? Fix these things and, like, you can...

Steps to Better Performance Through Word Economy

It's as if some personalities have the idea that adding extra words makes them sound better. In a programming environment that stresses shorter breaks, air personalities have a hard time having something to say in...

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we should always strive to have a relevant show with the...

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Dealing With Tragedy Seminar on Demand

It seems that every month, there’s a new crisis. Natural disasters, terror attacks, school shootings and local events capture the attention of listeners. But...