Tuesday, January 21, 2020

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

Air Personality Power Hack: Eliminate Personal Pronouns

Here’s a little secret that works like a magic trick for radio personalities. It really does. At first, it may not make sense. You may think I’m crazy. But work with it and follow...

Using Music Beds The Right Way

Many air personalities use music beds in various ways, but most shows do so without a strategic plan or knowing exactly how to. Using music beds can be a great benefit to enhance air...

Steps to Better Performance Through Word Economy

It's as if some personalities have the idea that adding extra words makes them sound better. In a programming environment that stresses shorter breaks, air personalities have a hard time having something to say in...

How to Improve Energy On the AIr

As a talent coach, I've learned to be very specific and thorough when working with air talent. Part of the reason is that we often provide instruction and advice without regard to how that...

The Art Of Conversations On a Solo Show

Who do you talk to on the air when it’s just you? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles to clever lines. How can a personality create...

This Is the Most Powerful Word in Radio

Nobody likes it when someone talks down to them. They love it when they're made to feel special. Listeners are real people. Well, most of them. So they love it when air personalities respect them...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

Discover Superhero Strength With The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 can be a great tool. Not many personalities use the technique. Or if they do, they don’t do it intentionally....

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

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7 Best Practices to Use Audio Drops In Information Segments

Inserting audio into an information segment can be a tremendous tool to make content come alive. When news audio drops accent a story, it...