Sunday, July 12, 2020

4 Ways to Turn Up the Volume on Your Personality

You hear a lot about cutting through the clutter to actually get an audience to pay attention and hear what you have to say or do. It's a noisy world. To cut through the...

A List of Things To Never Say Or Do On The Air

How many times have you been told, "Never say this"? Usually, I hate lists like that. It seems simplistic, and well, list-y. But I'll make an exception. Here's a list. Never say these this on the...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, being relatable is more important than being relevant. Some think relevant and relatable are the same. But they're...

How to Perform with the Conscience of the Listener

In the seminar for solo show performers, I demonstrate that the primary advantage is the ability to lock into the audience in a close, personal way without worrying about a cohost taking a break...

Air Personality Power Hack: Eliminate Personal Pronouns

Here’s a little secret that works like a magic trick for radio personalities. It really does. At first, it may not make sense. You may think I’m crazy. But work with it and follow...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating...

Your Show the Day After the Awards Show

It happens every time. The (Oscars, Grammy’s Golden Globes, CMA’s, AMA’s, etc.) Awards were the night before. Now, the air personality reads a list of who won and lost, covering it like news. And listeners...

Don’t Get Out On The First Exit. Wait, What?

The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you...

Eliminate Qualified Statements For More Personality Power

An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

One of the key concepts I teach air personalities is how to turn up the volume. This applies to building more interesting stories, creating features that take on more importance with the audience, being more...

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