Thursday, February 2, 2023

How To Turn Up the Volume on Language

Cutting through the clutter of a crowded entertainment world is the key to actually getting an audience to pay attention and hear what a radio show has to say. That's obvious and it is...

Turn Listeners Into Fans That Self-Identify With The Show

Big brands with passionate advocates have found ways to stimulate fans in ways that cause them to connect with brand values in such profound ways they become willing, enthusiastic brand ambassadors. This is a...

(Almost) Never Credit Your Source

When you turn on the lights in your home, do you thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Does turning on the water...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. https://youtu.be/Pa1fH0SvGPg Yeah, a little cheesy, but awesome. And there are lessons for radio performers. This article explains how to get traction...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint-by-numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by...

Quick Tips On How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, but stars like Ellen DeGeneres, Jimmy Kimmel, and Beyonce have a likable charm. After all, before listeners can love you, they...

Steps to Better Performance Through Word Economy

It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a point in a short period of time. Word economy is...

Resetting Content Is A Key Personality Skill

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan. Using music beds can enhance a break or it can be a distraction that gets in the way. And...

Taking Your Show From Good to Great Pt 1 Seminar on Demand

Tracy Johnson shows radio personalities the 5 keys to turning a good show into a great show. https://youtu.be/sseFmScq-sA Bonus: Watch this presentation from Morning Show Boot Camp: https://youtu.be/1E1UlBzXips

There are regular workshops for all Insiders members. Click below to join the next one!

Feature: Confess Your Crush

Confess Your Crush is a strong relationship feature with a more positive spin than Second Date Update or War Of the Roses. Yet, if...
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