Sunday, March 24, 2019

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it's better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they're...

Use This Checklist For Great In-Studio Guests

Interviews can be terrific, or a nightmare, and the difference is usually making sure you're prepared well in advance. This is especially true for live in-studio guests. Interviewing guests can raise the perceived popularity of your show,...

Be a Better Personality: Always Say Yes

  Sometimes it feels like the solution to finding new, original talent to become the next radio superstars will come from improv. In working with shows, I find myself applying many improv skills, especially the...

How To Make The Best Of Client Interviews On the Air

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify an...

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is one of the...

Eliminate Qualified Statements For More Personality Power

An important trait air talent brings to the air is the ability to tell personal stories from. The ability to Harvest Your Life separates a show from all competitors by guaranteeing every break will be unique,...

9 Secrets to Great Radio Interviews

Most radio shows really aren’t very good at interviews. In fact, interviews are often ratings death. Even celebrity interviews. Choosing the right guests is a great start, of course. But even with the right...

5 Fast, Easy Ways to Improve Interview Skills

Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. After all, just like in a relationship, you...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

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Benchmark: Dice Decides

Whenever there is a controversy, disagreement, bet or anything that involves more than one possible solution, dice decides can be the tie-breaker. A pair of...