Sunday, September 15, 2019

Interview Technique: Mirroring

Interviewing is a hard skill to master. Most personalities have never been trained in the art of interview techniques, which is a shame because everyone can be much better at interacting with guests. The...

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show with all the confidence in the world that the phone will light up, and... crickets? It happens all the time, and the reasons are a mystery to most...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

6 Paths to Emotional Radio

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity for us. Emotional radio. It's the holy grail for personalities. Creating emotional moments...

How To Develop a Likable Good Nature

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny. Or at leas...

Why Resetting Content Is A Key Personality Skill

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those who...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it's better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they're...

It’s All About The Hook Seminar on Demand

The first step in storytelling is the most important. It's the hook! Discover the power of a great opening line, and how a strong hook can add up to five times the engagement for any break...

7 Deadly Sins of Radio Personalities Seminar on Demand

Becoming a successful, thriving air personality requires three key things: Passion, Desire and most of all, Talent.If you have those three things, you can succeed. But on your Stairway to Heaven, much can go...

7 Ways To Get More Value From Local Interviews

Local interviews can be a great way for your show stand out from voice-tracked or satellite-delivered national radio shows. With the right guest, you have the potential of adding entertainment value to the show while endearing...

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Your Morning Show Should Start Earlier Than It Is

Traditionally, radio morning shows start at 6 and end at 10. Why? Because that's what time the ratings services have chosen to define a...