Sunday, January 23, 2022

Taking Your Show From Good to Great Pt 1 Seminar on Demand

https://tracyjohnson.kartra.com/page/embed/cDIan1Qm5Ha4

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalities need to learn how to earn extra quarter hours by learning when to break for commercials. This article explains how...

How to Improve Energy On the AIr

Program directors often confuse air talent by asking for things they don't really want. And the results can become a big problem. We often provide instruction without regard to how that information is heard...

How to Personalize Talk Breaks

It's not hard to find interesting things to talk about on the air. Topics, ideas, and content are everywhere. The difficult part is performing talk breaks so they stand out. Ordinary content becomes extraordinary...

Purposeful Meandering

The shortest distance between two points is a direct line, but that’s not always the most entertaining or engaging route. Many personalities rush into the meat of a break when it would be much...

Raise the Stakes by Paying off A Bet

The more a radio show can add drama, suspense, or expectation to a segment or campaign, the better. When listeners become invested in the outcome, attention and time spent listening results. There are many...

Air Personality Power Hack: Eliminate Personal Pronouns

Here’s a little secret that works like a magic trick for radio personalities. It really does. At first, it may not make sense. You may think I’m crazy. But work with it and follow...

Personality Radio Without Friction Is Boring

How many times have you listened to, read or watched entertainment and summarized it with, “That was okay”? It doesn’t stand out and isn’t special. It wasn't bad, but it wasn't memorable. The missing...

How To Use The Power of the Pause

From the very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune out, right? Over the decades, we assume that even pausing for a microsecond will...

Don’t Get Out On The First Exit. Wait, What?

The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you...

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Aircheck Recycling

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just...
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