Sunday, July 21, 2019

4 Ways to Be Funnier on Air

In research, listeners almost always respond that "a show that's funny" is the #1 trait they want  in radio personalities. So it stands to reason that if you're funnier on air, you'll develop more fans. But...

Eliminate Qualified Statements For More Personality Power

An important trait air talent brings to the air is the ability to tell personal stories from. The ability to Harvest Your Life separates a show from all competitors by guaranteeing every break will be unique,...

How To Make The Best Of Client Interviews On the Air

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify an...

Steps to Better Performance Through Word Economy

It's as if some personalities have the idea that adding extra words makes them sound better. In a programming environment that stresses shorter breaks, air personalities have a hard time having something to say in...

Interview Technique: Labeling

Labeling is a powerful interview technique. It's a little trickier than mirroring, but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great way to...

Increase Ratings? Simple. Reduce Tune Out

If a radio station could reduce listener erosion, that station could sustain ratings without marketing, promotion or increased costs. Without tune out, listeners would become fans, and you would reach ratings nirvana. Why worry...

Mark Twain Helps You Learn To Be Funny

White-haired Samuel Clemens was recognized for his power of celebrity and personality in establishing and spreading his brand. He was just an author with a down-home brand image. And he may be the key...

Be a Better Personality: Always Say Yes

  Sometimes it feels like the solution to finding new, original talent to become the next radio superstars will come from improv. In working with shows, I find myself applying many improv skills, especially the...

Improv Teaches You To Be Specific and Descriptive

Whether writing a book, screenplay, a scene for a movie or a station promo, there's one rule of thumb that always work. It also applies to improvisational theater and radio performance. The first lesson...

Get More TSL In Storytelling: Drop Audio Bread Crumbs

One of the most powerful techniques of building higher ratings is convincing existing listeners to listen more. Obvious, right? But that's a lot harder than just trying harder to be great on the air....

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