Monday, January 21, 2019

How To Prevent #1 Cause of Listener Erosion: Confusion

As human beings, we all respond to simplicity, clarity and familiarity. When we can't understand what's happening, we run for cover. Confusion is stressful, and we avoid stress. This has profound implications for radio...

9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible, nor is it hopeless. In fact, there are some awesome...

Performance Basics: Trust Your Partner

Remember the creepy snake in “The Jungle Book”? The snake who sang “Trust in me” while looking exactly like someone you should absolutely, under no circumstances, trust? Chances are we all know someone that...

Make Breaks More Sharable By Branding Content

Radio personalities have a brand, a unique identity. That's not a surprise. You've known that for awhile. Each moment on the air is an opportunity to support and advance the brand. That's common sense....

Be a Better Personality: Always Say Yes

  Sometimes it feels like the solution to finding new, original talent to become the next radio superstars will come from improv. In working with shows, I find myself applying many improv skills, especially the...

Improv Games That Will Improve Your Performance

Anyone who has performed with a team of improvisational actors will appreciate the timing and skill in responding spontaneously to one another. The good groups work as a team to take advantage of everything...

Mark Twain Helps You Learn To Be Funny

White-haired Samuel Clemens was recognized for his power of celebrity and personality in establishing and spreading his brand. He was just an author with a down-home brand image. And he may be the key...

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we should always strive to have a relevant show with the...

37 Amazing Questions For Amazing Interviews

Great interviews start with amazing questions. Many programmers downplay the value of interviews and guests on the radio. But that's short sighted. True, many radio personalities aren't proficient in the art of the interview. They...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalitie need to learn how to earn extra quarter hours by learning new tactics of when to break for commercials. I'm...

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