Tuesday, September 25, 2018

How To Develop a Likable Good Nature

What is the most important trait of an air personality? It's being likable. Genuinely likable. A spirit of likability transcends everything else. And likable people have a good nature. It's something listeners can feel. That's...

4 Ways to Be Funnier on Air

In research, listeners almost always respond that "a show that's funny" is the #1 trait they want  in radio personalities. So it stands to reason that if you're funnier on air, you'll develop more fans. But...

Should You Have Them On? The Radio Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air is addition by subtraction. But the problem is, most programmers are...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

Get More TSL: Drop Audio Bread Crumbs

One of the most powerful techniques of building higher ratings is convincing existing listeners to listen more. Obvious, right? But that's a lot harder than just trying harder to be great on the air....

This Is the Most Powerful Word in Radio

Nobody likes it when someone talks down to them. They love it when they're made to feel special. Listeners are real people. Well, most of them. So they love it when air personalities respect them...

Interview Fails From Great Interviewers Who Should Know Better

Conducting a good interview is hard. Ask anyone, especially programmers who claim they can pretty much watch meters leaving the station when a personality launches an interview. But great interviews are magnetic stories that...

Story Killers: Dead Ends and Detours

Dead ends and detours are horribly frustrating things on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. When traveling, two unforeseen things...

Why Howard Stern Is King of All Interviewers

Like every great performance artist, interviewers are able to tell a story. Great personalities make interviews seem effortless. It seems so easy, everyone seems to think interviews are a good idea. But they’re not...

How To Make The Best Of Client Interviews On the Air

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify an...

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How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many...