Thursday, April 15, 2021

Air Personality Power Hack: Eliminate Personal Pronouns

Here’s a little secret that works like a magic trick for radio personalities. It really does. At first, it may not make sense. You may think I’m crazy. But work with it and follow...

Your Voice Is A Weapon in Communication

Every day, radio personalities go into battle in a war for listener attention. Nobody should go into battle unless prepared to win. So when that microphone turns on, bring out the big guns. And...

Personality Radio Without Friction Is Boring

How many times have you listened to, read or watched entertainment and summarized it with, “That was okay”? It doesn’t stand out and isn’t special. It wasn't bad, but it wasn't memorable. The missing...

The Power of the Pause

From their very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune out, right? Over the decades, we have assumed that even pausing for a microsecond...

Don’t Get Out On The First Exit. Wait, What?

The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you...

Tell More Interesting Stories by Being Vulnerable:

Audiences will care about you as long as it relates to them, and not a moment longer.  On the other hand, listeners turn off the moment they think you’re trying to be cool. They...

6 Paths to Emotional Radio

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity. Emotional radio is the holy grail for personalities. In this article, I share the...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

Resetting Content Is A Key Personality Skill

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing...

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