Wednesday, November 13, 2019

How to Help a Cohost Tell a Story

Some personalities are better storytellers than others. But everyone becomes a better storyteller when they have help from an enthusiastic and supportive audience. That's why it's important to be a good partner and help...

Choice of Words Impacts Listener Behavior-Here’s Proof

A client was struggling with a charity promotion. They were convinced it was a bad idea and would never reach their goals. We dug into the campaign and in the process learned how the...

Why Howard Stern Is King of All Interviewers

Like every great performance artist, interviewers are able to tell a story. Great personalities make interviews seem effortless. It seems so easy, everyone seems to think interviews are a good idea. But they’re not...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it's better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they're...

How to Shake Hands on the Air

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a high point, we...

The Art Of Conversations On a Solo Show

Who do you talk to on the air when it’s just you? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles to clever lines. How can a personality create...

Use This Checklist For Great In-Studio Guests

Interviews can be terrific, or a nightmare, and the difference is usually making sure you're prepared well in advance. This is especially true for live in-studio guests. Interviewing guests can raise the perceived popularity of your show,...

Make Breaks More Sharable By Branding Content

Radio personalities have a brand, a unique identity. That's not a surprise. You've known that for awhile. Each moment on the air is an opportunity to support and advance the brand. That's common sense....

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we should always strive to have a relevant show with the...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

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Contest: The $1,000 Playlist

The $1,000 Playlist works for any format in any market. It's a new execution of the old Song Scramble game. $1,000 is an ideal amount...