Tuesday, March 31, 2020

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating...

Eliminate Qualified Statements For More Personality Power

An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the...

Why Resetting Content Is A Key Personality Skill

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those who...

Air Personality Power Hack: Eliminate Personal Pronouns

Here’s a little secret that works like a magic trick for radio personalities. It really does. At first, it may not make sense. You may think I’m crazy. But work with it and follow...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, and equally difficult to qualify. But you can feel it in stars like Ellen, Jimmy Kimmel and Beyonce. There's a warmth...

How Radio Personalities Can Hijack Audience Attention

In the past, scarcity drove radio usage. There wasn't that much to listen to. That was great news for radio broadcasters because it was easy to attract audiences. With fewer entertainment sources competing for...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it's better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they're...

Personality Radio Without Friction Is Boring

How many times have you listened to, read or watched entertainment and summarized it with, “That was okay”? It doesn’t stand out and isn’t special. It wasn't bad, but it wasn't memorable. The missing...

How to Improve Energy On the AIr

As a talent coach, I've learned to be very specific and thorough when working with air talent. Part of the reason is that we often provide instruction and advice without regard to how that...

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Game: Famous Couples

Famous Couples is a quick and easy game that can serve the purpose of giving away pairs of anything! It's ideal for handing out small...