Thursday, May 23, 2019

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is one of the...

How To Develop a Likable Good Nature

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny. Or at leas...

Surprising Questions To Use In (Almost) Any Interview

The biggest reason some interviews with guests are boring is because the questions are predictable. The guest has heard (and answered) them a million times, and listeners have heard (and usually don’t care) about the...

How to Get the Most Out of Your Radio Voice

When's the last time someone has asked you to say something in your 'radio voice'? That's one of the most cringe-worthy moments for a personality. It's not a compliment. A lot of personalities love being...

How to Shake Hands on the Air

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a high point, we...

How To Make The Best Of Client Interviews On the Air

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify an...

A List of Things To Never Say Or Do On The Air

How many times have you been told, "Never say this"? Usually, I hate lists like that. It seems simplistic, and well, list-y. But I'll make an exception. Here's a list. Never say these this on the...

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...

Why Your Show Sucks On Mondays-And 4 Steps To Fix It

Most everyone hates Mondays. There's even a Boomtown Rats song that made it an anthem in the 80s.  That day is tough for listeners and for radio personalities.  It's different than every other day....

How to Perform with the Conscience of the Listener

In the seminar for solo show performers, I demonstrate that one of the primary advantages of solo shows is the ability to lock into the audience in a close, personal way without worrying about...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

How The Pop Music Cycle Affects Ratings

If you program a music station, you know that strength of current music is critical to your brand's success. The more you depend on...