Monday, November 29, 2021

How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...

How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, and equally difficult to qualify. But you can feel it in stars like Ellen, Jimmy Kimmel, and Beyonce. There's a warmth...

Discover Superhero Strength With The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or if they do, they don’t do it intentionally. But once...

Here’s How to Name Tag Your Personality Brand

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name brings strangers together. Knowing a name is the first step to getting to know someone. The same...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

How To Prevent #1 Cause of Listener Erosion: Confusion

As human beings, we all respond to a sense of order. We're simple creatures that respond well to simplicity, clarity, and familiarity. When we can't understand what's happening, we run for cover. Confusion is...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan or thought. Using music beds can be a great benefit to enhance a break or it can be distraction...

The Art Of Conversations On a Solo Show

Who do you talk to on the air when it’s just you? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles to clever lines. How can a personality create...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

Eliminate Qualified Statements For More Personality Power

An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the...

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