Wednesday, May 18, 2022

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, being relatable is more important than being relevant. Some think relevant and relatable are the same. But they're...

How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...

How To Prevent #1 Cause of Listener Erosion: Confusion

As human beings, we all respond to a sense of order. We're simple creatures that respond well to simplicity, clarity, and familiarity. When we can't understand what's happening, we run for cover. Confusion is...

Quick Tips On How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, but stars like Ellen, Jimmy Kimmel, and Beyonce have a likable charm. After all, before listeners can love you, they must...

Here’s How to Name Tag Your Personality Brand

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name brings strangers together. Knowing a name is the first step to getting to know someone. The same...

Make Stories More Shareable By Branding Content

Each moment on the air is an opportunity to support and advance a radio personality's unique brand. That's common sense. But there's a layer you probably haven't thought of. It's branding content to spread...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. This article explains how to get...

Discover Superhero Strength With The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or if they do, they don’t do it intentionally. But once...

Your Voice Is A Weapon in Communication

Every day, radio personalities go into battle in a war for listener attention. Nobody should go into battle unless prepared to win. So when that microphone turns on, bring out the big guns. And...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan or thought. Using music beds can be a great benefit to enhance a break or it can be distraction...

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Should You Have Them On? Use This Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death with listeners. Celebrate! Hearing fewer guests and C-list celebrities is addition by subtraction...
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