Saturday, January 22, 2022

The Art Of Conversations On a Solo Show

Who do you talk to on the air when it’s just you? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles to clever lines. How can a personality create...

You’re Killing Your Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Of course not. So...

The Spirit of Improv & Radio: a Likable Good Nature

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny. Or at least...

This Is the Most Powerful Word in Radio

Nobody likes it when someone talks down to them. They love it when they're made to feel special. Listeners are real people. Well, most of them. So they love it when air personalities respect them...

Don’t Get Out On The First Exit. Wait, What?

The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you...

Perspective Is a Key to Effective Storytelling

In a Storytelling workshop, I was asked a question about how often the same story can be told. At first, it seems like a somewhat silly question. I mean, who wants to hear, let...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

Here’s How to Name Tag Your Personality Brand

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name brings strangers together. Knowing a name is the first step to getting to know someone. The same...

4 Ways to Turn Up the Volume on Language

Cutting through the clutter of a crowded entertainment world is the key to actually getting an audience to pay attention and hear what you have to say. It's a noisy world. That's why radio...

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Feature: Love Letters

It takes a special personality to pull this off. but if you have an opinionated, yet charming, and preferably female, talent, Love Letters is a great...
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