Home Performance Avoid Tune Out

Avoid Tune Out

Managing When Personalities Talk Over One Another

Talking on top of one another is a major problem with personality shows. It drives listeners crazy, often (and quickly) to the point of having to tune out. It's a common problem, even with...

Resetting Content Is A Key Personality Skill

Boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing it....

When To Break For Commercials

Radio stations need to reevaluate programming clocks. But more than that, programmers and personalities must learn how to earn extra quarter hours by maximizing existing clocks. Applying common sense principles will help you know...

Don’t Get Out On The First Exit. Wait, What?

The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you...

How To Prevent #1 Cause of Listener Erosion: Confusion

As human beings, we all respond to a sense of order. We're simple creatures that respond well to simplicity, clarity, and familiarity. When we can't understand what's happening, we run for cover. Confusion is...
0:00
0:00