Managing When Personalities Talk Over One Another
Talking on top of one another is a major problem with personality shows. It drives listeners crazy, often (and quickly) to the point of having to tune out. It's a common problem, even with...
Resetting Content Is A Key Personality Skill
Boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing it....
When To Break For Commercials
Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalities need to learn how to earn extra quarter hours by learning when to break for commercials.
This article explains how...
Don’t Get Out On The First Exit. Wait, What?
The more I work with talent, the more common I see this problem: Personalities have been trained to find the high point, take the first exit and get out quickly. But I’m telling you...
How To Prevent #1 Cause of Listener Erosion: Confusion
As human beings, we all respond to a sense of order. We're simple creatures that respond well to simplicity, clarity, and familiarity. When we can't understand what's happening, we run for cover. Confusion is...
How Radio Personalities Can Hijack Audience Attention
In the past, scarcity drove radio usage. There wasn't that much to listen to. That was great news for radio broadcasters because it was easy to attract audiences. With fewer entertainment sources competing for...