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Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? The goal should be to have both, of course. And every show should always strive to have a...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint-by-numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by...

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...