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Content Development

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? The goal should be to have both, of course. And every show should always strive to have a...

(Almost) Never Credit Your Source

When you turn on the lights in your home, do you thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Does turning on the water...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint-by-numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by...

Purposeful Meandering

The shortest distance between two points is a direct line. You learned that in school, but some programmers and performers learned it too well. Many shows rush to get to the story's main point...

The Art Of Conversations On a Solo Show

Who do personalities talk to on the air when they're all alone? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles at those clever one-liners. How can a personality...

Make Stories More Shareable By Branding Content

Each moment on the air is an opportunity to support and advance a radio personality's unique brand. That's common sense. But there's a layer you probably haven't thought of. It's branding content to spread...

When To Break For Commercials

Radio stations need to re-evaluate their programming clocks. But more than that, programmers and personalities need to learn how to earn extra quarter hours by learning when to break for commercials. This article explains how...

How to Personalize Talk Breaks

It's not hard to find interesting things to talk about on the air. Topics, ideas, and content are everywhere. The difficult part is performing talk breaks so they stand out. Ordinary content becomes extraordinary...

Imrpov Skill: Raise The Stakes

Turning back time, the one thing personalities should choose differently is building a background in theater. It may not be practical to start an acting career, but everyone can get involved with improv. One...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

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