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7 Ways to Surprise Your Audience And Get Attention

Consistency in programming and performance is an integral ingredient in building a brand. The audience has to know what to expect, but is it enough to merely fulfill your brand promise? No, it's not....

How Radio Personalities Can Hijack Audience Attention

In the past, scarcity drove radio usage. There were few choices for listeners to choose from. That was great for radio broadcasters because it was easy to attract audiences. With fewer entertainment sources competing...

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? The goal should be to have both, of course. And every show should always strive to have a...

(Almost) Never Credit Your Source

When you turn on the lights in your home, do you thank the electric company or power plant? Or the solar panels or wind turbines that provide the electricity? Does turning on the water...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint-by-numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by...

Purposeful Meandering

The shortest distance between two points is a direct line. You learned that in school, but some programmers and performers learned it too well. Many shows rush to get to the story's main point...

The Art Of Conversations On a Solo Show

Who do personalities talk to on the air when they're all alone? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles at those clever one-liners. How can a personality...

Make Stories More Shareable By Branding Content

Each moment on the air is an opportunity to support and advance a radio personality's unique brand. That's common sense. But there's a layer you probably haven't thought of. It's branding content to spread...

How to Personalize Talk Breaks

It's not hard to find exciting things to talk about on the air. Topics, ideas, and content are everywhere. The difficult part is performing talk breaks so they stand out. Ordinary content becomes extraordinary...

Imrpov Skill: Raise The Stakes

Turning back time, the one thing personalities should choose differently is building a background in theater. It may not be practical to start an acting career, but everyone can get involved with improv. One...
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