Dealing With Tragedy

In difficult times, heartfelt reactions to tragedy can set personalities apart from anything else on the dial. In fact, it separates personality brands from any other medium. While everyone is talking about what happened,...

It’s impossible to know when an opportunity to connect with listeners Emotionally will present itself. Being personal on the air by connecting through personal storytelling requires personalities to be both vulnerable and personal. And when...

At a time when everyone is talking about tragic events, politics, and other polarizing topics, many personalities choose to simply avoid controversy. Maybe management ordered it off-limits. Or someone in the chain of command...

It seems that a week rarely goes by without a tragedy in the world. Each affects audiences emotionally and personally. But we can prepare for how to deal with emergencies when they happen. In this...

Many types of tragedies affect listeners. Radio stations can't plan for tragedies, but music stations can be prepared for artist and celebrity deaths. However, it's particularly challenging when a celebrity ends their life by...

Most families have an emergency kit at home, and many have an emergency checklist. Radio stations need one, too. This will help manage through those times of tragedy and disaster that can be stressful. In...

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

Radio programmers are constantly looking for advantages. They tweak tactics to gain a quarter-hour in a constant game of cat-and-mouse to tilt The Ratings Game. But maybe we shouldn't look for game-changing tactics. What...