Emotional Connections

Hometown Heroes is a campaign that delivers great stories on the air and increases the station profile in the community. Plus, advertisers and sponsors love it. This article explains how to execute a Hometown Heroes...

A client was struggling. In the midst of a major charity promotion, listeners simply were not responding. They were convinced it was a bad idea, would never reach their goals, and had chosen the...

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity. Emotional radio is the holy grail for personalities. In this article, I share the...

A well-told personal story can be the most powerful element on the air. And if the story is personal, powerful and emotional, it can be much more. This is an example of how a...