Emotional Connections

At a time when everyone is talking about tragic events, politics, and other polarizing topics, many personalities choose to simply avoid controversy. Maybe management ordered it off-limits. Or someone in the chain of command...

A client was struggling. In the midst of a major charity promotion, listeners simply were not responding. They were convinced it was a bad idea, would never reach their goals, and had chosen the...

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity. Emotional radio is the holy grail for personalities. In this article, I share the...