Endorsement Ads

Air personalities are taste-making influencers with the power to persuade listeners to take action. And that power can turn into a great source of revenue through endorsement ads. In this article, you'll learn how personalities...

Radio personalities often are faced with difficult decisions in balancing entertainment, brand-building, and revenue. Sales managers and account executives pressure talent to take on any and all endorsements and live reads. It's tempting because...

Some clients are ideal for endorsement ads. For others, it's a bad idea. Account Executives have found live ads are highly marketable. And many have become great at pitching clients on the value. But...

Endorsement ads are powerful. There’s no doubt about that. You probably know it because of nonstop requests from account executives to put your personality on their client’s ads. But not all requests should be...

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsement ads that sell and entertain. In this article, I'll...