Executing Segments

If you're a radio personality or podcaster, it's clear that your audience is constantly in turbo drive. Picture a modern-day Flash zipping through the maze of content, dodging ads, and pausing only for that...

Grazing is a method of animal and land management that allows livestock to roam around and consume wild vegetation. It's a valuable tool for farmers and ranchers, and the animals seem to love the...

Talking on top of one another is a major problem with personality shows. It drives listeners crazy, often (and quickly) to the point of having to tune out. It's a common problem, even with...

Cutting through in a crowded entertainment world is the key to getting an audience to pay attention and hear your words. Everyone competes for attention, so it's critical to turn up the volume on...

Big stars have a certain "something" that attracts fans. It's hard to quantify, but stars like Ellen DeGeneres, Jimmy Kimmel, and Beyonce have a likable charm. After all, before listeners can love you, they...

Many air personalities use music beds, but most shows do so without a strategic plan. Using music beds can enhance a break or it can be a distraction that gets in the way. And...

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

Who do personalities talk to on the air when they're all alone? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles at those clever one-liners. How can a personality...

At a time when everyone is talking about tragic events, politics, and other polarizing topics, many personalities choose to simply avoid controversy. Maybe management ordered it off-limits. Or someone in the chain of command...

Each moment on the air is an opportunity to support and advance a radio personality's unique brand. That's common sense. But there's a layer you probably haven't thought of. It's branding content to spread...