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Executing Segments

The Art Of Being Efficient

If you're a radio personality or podcaster, it's clear that your audience is constantly in turbo drive. Picture a modern-day Flash zipping through the maze of content, dodging ads, and pausing only for that...

Topic Grazing

Grazing is a method of animal and land management that allows livestock to roam around and consume wild vegetation. It's a valuable tool for farmers and ranchers, and the animals seem to love the...

How Radio Personalities Can Hijack Audience Attention

In the past, scarcity drove radio usage. There were few choices for listeners to choose from. That was great for radio broadcasters because it was easy to attract audiences. With fewer entertainment sources competing...

Managing When Personalities Talk Over One Another

Talking on top of one another is a major problem with personality shows. It drives listeners crazy, often (and quickly) to the point of having to tune out. It's a common problem, even with...

How To Turn Up the Volume on Language

Cutting through in a crowded entertainment world is the key to getting an audience to pay attention and hear your words. Everyone competes for attention, so it's critical to turn up the volume on...

Quick Tips On How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, but stars like Ellen DeGeneres, Jimmy Kimmel, and Beyonce have a likable charm. After all, before listeners can love you, they...

Using Music Beds The Right Way

Many air personalities use music beds, but most shows do so without a strategic plan. Using music beds can enhance a break or it can be a distraction that gets in the way. And...

Story Killers: Dead Ends and Detours

Dead ends and detours are frustrating on a road trip. But they're even more destructive on radio shows. On the air, both are equally dangerous on the air. In this article, I show you how...

The Art Of Conversations On a Solo Show

Who do personalities talk to on the air when they're all alone? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles at those clever one-liners. How can a personality...

Make Stories More Shareable By Branding Content

Each moment on the air is an opportunity to support and advance a radio personality's unique brand. That's common sense. But there's a layer you probably haven't thought of. It's branding content to spread...
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