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External Focus On Content

How to Perform with the Conscience of the Listener

The "conscience of the listener" refers to a performer's ability to understand how their audience experiences their show. By being mindful of what causes audience members to lose interest or tune out, you can...

How Radio Personalities Can Hijack Audience Attention

In the past, scarcity drove radio usage. There were few choices for listeners to choose from. That was great for radio broadcasters because it was easy to attract audiences. With fewer entertainment sources competing...

A Cure For Personality Virus: IMEWEUS

There's a virus spreading rapidly among performers and communicators. Left untreated, it threatens to destroy the audience's connection to personality brands. The disease is IMEWEUS. The IMEWEUS Virus IMEWEUS doesn't seem to be a big problem...

This Is the Most Powerful Word in Radio

Nobody likes it when someone talks down to them. They love it when they're made to feel special. Listeners are real people. Well, most of them. So they love it when air personalities respect them...
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