Interviews and Guests

Some personalities are naturally good interviewers. Others are horrible, and no matter how much they work at it, they just don't seem to get it right. But everyone can improve their interview skills. This article...

Most hosts aren’t very good at interviews. In fact, interviews often cause instant tune-out. Even celebrity interviews. Choosing the right guests is a great start, of course. There's no magic wand that creates great...

Sales managers have become increasingly aggressive in promising client interviews. And man, they can kill a show. Sponsors are important, but if the segment is just an extended commercial, it doesn't help the advertiser...

It's become an accepted programming "rule" that guest interviews are death with listeners. Celebrate! Hearing fewer guests and C-list celebrities is addition by subtraction because most interviews don't command attention. But that's generalizing. There's...

When you have a strong interview, how can you get more attention for it? The answer is simple. Leverage the power of promoting interviews on social media. This article explains how to get more publicity...

Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests. In this article, I share how to get more value from in-studio...

Local interviews can be a great way to make deeper connections with listeners and fans. But it can also be a major tune-out. A great guest can add entertainment value and endear the show to...

Interviewing guests is hard. Really hard. Unless you're really good with guests, interviews can be deadly. But Will They Or Won't They is a technique that can add interest to interview segments by involving...

Conducting a good interview is hard. But great interviews can be a valuable tool for telling stories. You may not be a world-class interviewer like Howard Stern, but everyone can improve by following these...

Labeling is a powerful interview technique. It's a little trickier than mirroring but equally effective. Instead of repetition, labeling uses intuition to make a connection and encourage more details. It's a great way to encourage...