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Language and Word Choice

Sure-Fire Ways to Get Rid of On-Air Crutches

Okay, everybody, here we go. So this is, like, an article about, ah, all those, um, bad, uh, habits that radio personalities pick up, you know. Know what I mean? Fix these things and,...

How To Turn Up the Volume on Language

Cutting through in a crowded entertainment world is the key to getting an audience to pay attention and hear your words. Everyone competes for attention, so it's critical to turn up the volume on...

Steps to Better Performance Through Word Economy

It seems as if some personalities believe adding words makes them sound better. Air personalities often complain about having a hard time making a point in a short period of time. Word economy is...

Air Personality Power Hack: Eliminate Personal Pronouns

Here’s a little secret that works like a magic trick for radio personalities. At first, it may not make sense. But work with it and you will discover an amazing air personality trick. Eliminate...

Powerful Performance From Specific and Descriptive Language

One rule of thumb always works when writing a book, screenplay, a scene for a movie, or a promotional message. It also applies to improvisational theater, podcasting, and radio performance. Be specific and descriptive. Be...

How to Personalize Talk Breaks

It's not hard to find exciting things to talk about on the air. Topics, ideas, and content are everywhere. The difficult part is performing talk breaks so they stand out. Ordinary content becomes extraordinary...

Choice of Words Impacts Listener Behavior-Here’s Proof

A client was struggling. In the midst of a major charity promotion, listeners simply were not responding. They were convinced it was a bad idea, would never reach their goals, and had chosen the...

6 Paths to Emotional Radio

When two products have the same features, the one that appeals to an emotional need will be chosen. That's an opportunity. Emotional radio is the holy grail for personalities. In this article, I share the...

A List of Things To Never Say Or Do On The Air

How many times have you been told, "Never say this"? Usually, I hate lists like that. It seems simplistic, and well, list-y. But I'll make an exception. Here's a list. Never say these this on the...

A Cure For Personality Virus: IMEWEUS

There's a virus spreading rapidly among performers and communicators. Left untreated, it threatens to destroy the audience's connection to personality brands. The disease is IMEWEUS. The IMEWEUS Virus IMEWEUS doesn't seem to be a big problem...
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