Performance

Improv Skill: Yes And

“Why are you going to the radio station so early? Don’t you guys just get on there and improvise?” You've probably heard this in some form. Improvisation is no substitute for preparation, but improv...

Guide To Dealing With Emergencies

It seems that a week rarely goes by without a tragedy in the world. Each affects audiences emotionally and personally. But we can prepare for how to deal with emergencies when they happen. In this...

Dealing With Tragedy: Suicide and Depression

Many types of tragedies affect listeners. Radio stations can't plan for tragedies, but music stations can be prepared for artist and celebrity deaths. However, it's particularly challenging when a celebrity ends their life by...

Personality Radio Emergency Checklist

Most families have an emergency kit at home, and many have an emergency checklist. Radio stations need one, too. This will help manage through those times of tragedy and disaster that can be stressful. In...

Dealing With Tragedy: React to Now

You've probably noticed, but the world moves fast, and information is coming at light speed. In a world where listeners have access to breaking news and instant updates before that next talk break comes...

How Radio Personalities Can Hijack Audience Attention

In the past, scarcity drove radio usage. There wasn't that much to listen to. That was great news for radio broadcasters because it was easy to attract audiences. With fewer entertainment sources competing for...

Programming Artist And Celebrity Deaths

Radio programmers are constantly looking for advantages. They tweak tactics to gain a quarter-hour in a constant game of cat-and-mouse to tilt The Ratings Game. But maybe we shouldn't look for game-changing tactics. What...

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