Monday, November 29, 2021

Resetting Content Is A Key Personality Skill

Fighting boredom is one of the most challenging things radio personalities face. In a way, it’s understandable. The only folks who hear 100% of the content created on a radio show are those performing...

How To Prevent #1 Cause of Listener Erosion: Confusion

As human beings, we all respond to a sense of order. We're simple creatures that respond well to simplicity, clarity, and familiarity. When we can't understand what's happening, we run for cover. Confusion is...

A List of Things To Never Say Or Do On The Air

How many times have you been told, "Never say this"? Usually, I hate lists like that. It seems simplistic, and well, list-y. But I'll make an exception. Here's a list. Never say these this on the...

Make Stories More Shareable By Branding Content

Radio personalities have a brand, a unique identity. That's not a surprise. You've known that for a while. Each moment on the air is an opportunity to support and advance the brand. That's common...

A Cure For Personality Virus: IMEWEUS

There's a virus on personality shows all over the world. Left untreated, it threatens to destroy listener connection. It gradually kills audience engagement, leaving personalities to die a slow, painful death. The disease is...

Eliminate Qualified Statements For More Personality Power

An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating...

This Is the Most Powerful Word in Radio

Nobody likes it when someone talks down to them. They love it when they're made to feel special. Listeners are real people. Well, most of them. So they love it when air personalities respect them...

Here’s How to Name Tag Your Personality Brand

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name brings strangers together. Knowing a name is the first step to getting to know someone. The same...

Steps to Better Performance Through Word Economy

It's as if some personalities have the idea that adding extra words makes them sound better. In a programming environment that stresses shorter breaks, air personalities have a hard time having something to say in...

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The Winning Show Prep Formula: TSP = TSL

Everybody loves shortcuts. They save time and energy. But cutting corners isn't always a good idea. Especially in Show Prep. But TSP = TSL...
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