Monday, November 29, 2021

How to Perform with the Conscience of the Listener

In the seminar for solo show performers, I demonstrate that the primary advantage is the ability to lock into the audience in a close, personal way without worrying about a cohost taking a break...

How to Get the Most Out of Your Radio Voice

When's the last time someone asked you to talk in your 'radio voice'? That's one of the most cringe-worthy moments for a personality. It's not a compliment. In this article, I provide tips on how...

How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...

4 Ways to Turn Up the Volume on Your Personality

You hear a lot about cutting through the clutter to actually get an audience to pay attention and hear what you have to say or do. It's a noisy world. To cut through the...

How Long Talk Breaks Should Be

Finding the right combination of music and talk is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with. How long talk breaks should be is one of the...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

Discover Superhero Strength With The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or if they do, they don’t do it intentionally. But once...

7 Ways to Surprise Your Audience And Get Attention

To get attention, the audience must be invested in your personality. If I can listen to your station and not feel anything, I won’t think about it or talk about you. Getting attention used...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

Perform Your Personality: Fake It Til You Make It

You’ve probably heard the term, Fake It Til You Make It. I work with clients I coach to to build a deep and rich personality brand profile based on each individual's real-life character traits. But...

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Promotion: Face Your Fear

Face Your Fears is a powerful and emotional promotion that can be a one-time campaign, a monthly recurring feature, or an annual "Face Your...
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