Saturday, January 22, 2022

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible, nor is it hopeless. In fact, there are some awesome...

How To Be More Likable On Air

Big stars have a certain "something" that attracts fans. It's hard to quantify, and equally difficult to qualify. But you can feel it in stars like Ellen, Jimmy Kimmel, and Beyonce. There's a warmth...

Are Parody Songs Right For Your Show?

You're not Bob Rivers (except for you, Bob Rivers). Bob is the dynamic, legendary morning personality in Seattle. Bob makes parody songs work for his show, and has built part of his franchise on...

The Difference Between Relevant and Relatable (Hint: You Need Both)

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, being relatable is more important than being relevant. Some think relevant and relatable are the same. But they're...

Use Voice Tracking to Make Good Shows Great

I love voice-tracked shows. Not all of them, of course. Not even most of them. I do love a few of them. But what I really love is the concept. The benefits of voice...

The Spirit of Improv & Radio: a Likable Good Nature

What is the most important trait of an air personality? Probably being funny, but being likable is a very close second. In fact, likable personalities are generally seen as being funny. Or at least...

6 Sure-Fire Ways to Get Rid of On-Air Crutches

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj's pick up, you know. Know what I mean? Fix these things and, like, you can...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

Media outlets have learned to use the power of Breaking News. In many cases, it's overdone to the point of being ignored. But alerts and warnings work to increase listener attention. It adds immediacy...

Storytelling Reveals Character Traits

The art of telling stories is a fundamental tool for communicators. Stories have the power to hold audiences, create viral spread and yield other positive benefits. But one of the most valuable products of...

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