Saturday, January 22, 2022

Tell More Interesting Stories by Being Vulnerable:

Audiences will care about you as long as it relates to them, and not a moment longer.  On the other hand, listeners turn off the moment they think you’re trying to be cool. They...

7 Deadly Sins of Radio Personalities Seminar on Demand

Becoming a successful, thriving air personality requires three key things: Passion, Desire and most of all, Talent. If you have those three things, you can succeed. But on your Stairway to Heaven, much can...

Which Is More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It's ideal to have both, of course. And we should always strive to have a relevant show with the...

Personalities: How To Find Your Own Formula

Master chefs don’t follow another chef’s recipe. True artists don’t recreate someone else’s painting in a paint by numbers kit. Great bands don’t turn out #1 songs by covering previous #1 hits (usually). Greatness happens by creating...

Raise the Stakes by Paying off A Bet

The more a radio show can add drama, suspense, or expectation to a segment or campaign, the better. When listeners become invested in the outcome, attention and time spent listening results. There are many...

Purposeful Meandering

The shortest distance between two points is a direct line, but that’s not always the most entertaining or engaging route. Many personalities rush into the meat of a break when it would be much...

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Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Feature: The Secret Phrase

The Secret Phrase is a good way to turn service information (traffic, weather, news) into an entertaining segment by making it a game. It's...
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