Performance Techniques

Eliminate Qualified Statements For More Personality Power

An important trait for air talent brings is the ability to tell personal stories. This can separate a show from competitors by guaranteeing every break will be unique, original content. It also is the...

This Is the Most Powerful Word in Radio

Nobody likes it when someone talks down to them. They love it when they're made to feel special. Listeners are real people. Well, most of them. So they love it when air personalities respect them...

How to Shake Hands on the Air

Many air personalities are rude. In the interest of brevity, they rush into content to get off to a quick start. Quickstarts are great, but not when it's at the expense of connection. And...

Imrpov Skill: Raise The Stakes

Turning back time, the one thing personalities should choose differently is building a background in theater. It may not be practical to start an acting career, but everyone can get involved with improv. One...

How to Maintain Momentum On the Path To Pay Off

No matter how good your content is, if your story doesn’t move forward, listeners move on. It's amazing how quickly your audience gets bored when a radio break stalls. We've researched it in depth...

Discover Superhero Strength With The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 is a great tool. Few personalities use the technique. Or if they do, they don’t do it intentionally. But once...

The Breaking News Syndrome: How to Get Attention for On-Air Segments

Media outlets have learned to use the power of Breaking News. In many cases, it's overdone to the point of being ignored. But alerts and warnings work to increase listener attention. It adds immediacy...
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