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Here’s How to Name Tag Your Personality Brand

Knowing a name connects strangers. That's why it's common to see name tags at large gatherings like conventions. It is the first step to getting to know someone. The same thing happens in the...

The Art Of Conversations On a Solo Show

Who do personalities talk to on the air when they're all alone? There’s no co-host. No producer. No sidekick. Not even a laugh track that giggles at those clever one-liners. How can a personality...

Powerful Performance From Specific and Descriptive Language

One rule of thumb always works when writing a book, screenplay, a scene for a movie, or a promotional message. It also applies to improvisational theater, podcasting, and radio performance. Be specific and descriptive. Be...

How To Use The Power of the Pause

From the very first day on the radio, air talent is taught that dead air is unacceptable. It causes tune-out, right? Over the decades, we assume that even pausing for a microsecond will cause...
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