Tuesday, September 25, 2018

How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position and entertain. Everything! It's amazing how small tweaks in building more brand imaging into a radio show can increase the perception of...

The Physics of Passion In Building a Fan Base

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of your quarter-hours. But do you have the courage to recruit and lead a passionate fan base? Not to make it too...

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsements, especially from high profile air talent that has...

Be Like Lucy: Willing To Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. And that means to stand out, you must be willing to be weird. What's up with that?...

How To Name a Radio Show

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

Concentration of Force

A principle of war is to focus an attack on a narrow, defined target. The concentration of force does not necessarily imply a massing of forces, but rather having them united to deliver an impact when...

Personality Success Path: 5 Stages of Growth

Have you ever wondered why a highly successful personality or radio show moves from one market to another, then fails to duplicate their previous success? Or why that show that's really not that good gets...

Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't mean they have an authentic personality brand. Here's some shocking advice: Don't be...

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How to Develop a Local Character

Every radio show has, a some point, wanted to say something about a topic that they absolutely know would be wrong for their personality...