Monday, January 21, 2019

Personality Radio Lessons From Wile E Coyote

Generations of young people grew up with Looney Tunes. One of the highlights of the popular animated shorts was the Roadrunner cartoon. If you're not familiar with Chuck Jones' stories, you're missing out. It's...

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio brands and air...

The Zone of Mediocrity

Radio personalities are either making an impact, or they are not. They're either true personalities or just announcers. There's nothing wrong with being an announcer, but announcers aren't difference-makers. The point is, the middle...

Get That Gig Pt. 2: Constantly Marketing

You have the three most important things a personality needs to become great: Desire, work ethic and talent. Now all you need is a break. At some point, every personality needs to advance. And...

Get That Gig Pt. 1: The Demo Package

You know you have the ability. The talent is there. Now the trick is to get the attention of decision makers. Or, maybe more importantly, how to avoid screwing up a shot at a...

The Physics of Passion In Building a Fan Base

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of your quarter-hours. But do you have the courage to recruit and lead a passionate fan base? Not to make it too...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

The Power of Endorsement Ads

Have you ever wondered whether you make a difference each day? The role of air personalities should not be under estimated, no matter how strange your job seems to others! Air personalities are taste-making...

Perform Your Personality: Fake It Til You Make It

You’ve probably heard the term, Fake It Til You Make It. I work with clients I coach to to build a deep and rich personality brand profile based on each individual's real-life character traits. But...

The Freeing Power of a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a...

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Game: 3 Word Movie Game

The 3 Word Movie is a simple, but good, game to play just about anytime. If you can establish it as a regular, recurring feature...