Sunday, September 15, 2019

14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some air personalities more likable than others. We do know sarcastic and cynical talent has a hard time making friends on the air. And we know there...

Build a 5-Star Personality Brand Seminar on Demand

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step by step process of how to build a 5-star...

Personality Success Path: 5 Stages of Growth

Have you ever wondered why a highly successful personality or radio show moves from one market to another, then fails to duplicate their previous success? Or why that show that's really not that good gets...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

Here’s How to Name Tag Your Personality Brand

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name brings strangers just a little closer together. It's the first step to getting to know someone. The...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

Make Breaks More Sharable By Branding Content

Radio personalities have a brand, a unique identity. That's not a surprise. You've known that for awhile. Each moment on the air is an opportunity to support and advance the brand. That's common sense....

10 Traits You Must Have To Build A Personality Brand

A strong personal brand is one of the most important things you can develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn't mean...

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air. Or if the mic processing gives our voice depth. And of...

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsements, especially from high profile air talent that has...

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Ditch the Facts: Tell Me a Story

One of the strongest recommendations for virtually all radio stations with personalities is to drop the news. At least, news as it's typically presented. Reading...