Tuesday, October 19, 2021

5 Rules of Personality Branding

Building a 5 Star Personality Brand is a critical step for radio talent to develop a brand. It's a guide to identifying real traits that can turn into a well-defined brand on the air....

How To Use Your Personality Profile

You've gone through the exercise, and grinded to create a perfect character map of each radio personality on a show. Now what? Don't just stuff it in a folder and file it away as...

A Fast Way to Help Find Your On-Air Character Voice

Before a radio personality can be known for something, she must know herself. And knowing yourself on the air demands a clear picture of your personality brand. To build a strong personality brand, you...

Personalities: How To Excel At Being You

Everyone is blessed with talent, ideas and unique abilities. Everyone. There are no exceptions. Those that leverage talent become great. Those that don’t fall short of their potential. What’s the difference between being special...

14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some personalities more likable than others. We do know sarcastic and cynical talent has a hard time making friends on the air. And we know there are...

7 Ways To Gain Listener Credibility

Every day, we tell listeners what we think of them.  They can sense when we think of them as a large mass of audience. And they feel it when we treat them with respect...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't mean they have an authentic personality brand. Here's some shocking advice: Don't be...

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air. Or if the mic processing gives our voice depth. And of...

Perform Your Personality: Fake It Til You Make It

You’ve probably heard the term, Fake It Til You Make It. I work with clients I coach to to build a deep and rich personality brand profile based on each individual's real-life character traits. But...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

Minor Promotion: Christmas Choir Competition

This campaign promotes feelings of goodwill, local involvement and has a nice side benefit: Dozens of organizations talk about your radio station and show....
0:00
0:00