Saturday, November 17, 2018

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

7 Ways to Surprise Your Audience And Get Attention

To get attention, the audience must be invested in your personality. If I can listen to your station and not feel anything, I won’t think about it or talk about you. Getting attention used...

Personality Radio Lessons From Wile E Coyote

Generations of young people grew up with Looney Tunes. One of the highlights of the popular animated shorts was the Roadrunner cartoon. If you're not familiar with Chuck Jones' stories, you're missing out. It's...

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsements, especially from high profile air talent that has...

You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But, at the end of the day, radio brands and air...

The Case For Separate Show Imaging

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked....

Be Like Lucy: Willing To Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. And that means to stand out, you must be willing to be weird. What's up with that?...

7 Ways to Power Breaks by Izeing Personality

One of the basic pillars of performance is relating to an audience on their terms. It's a sort of audio handshake that adds warmth and depth to every break. I call it izeing personality. There...

10 Traits You Must Have To Build A Personality Brand

A strong personal brand is one of the most important things you can develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn't mean...

Make Breaks More Sharable By Branding Content

Radio personalities have a brand, a unique identity. That's not a surprise. You've known that for awhile. Each moment on the air is an opportunity to support and advance the brand. That's common sense....

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Storyboarding: Storytelling in Two Minutes

One of the first things I teach most clients is how to tell stories most effectively. In almost every workshop, someone claims there's no...