Sunday, March 24, 2019

Perform Your Personality: Fake It Til You Make It

You’ve probably heard the term, Fake It Til You Make It. I work with clients I coach to to build a deep and rich personality brand profile based on each individual's real-life character traits. But...

Get That Gig Pt. 2: Constantly Marketing

You have the three most important things a personality needs to become great: Desire, work ethic and talent. Now all you need is a break. At some point, every personality needs to advance. And...

Personality Success Path: 5 Stages of Growth

Have you ever wondered why a highly successful personality or radio show moves from one market to another, then fails to duplicate their previous success? Or why that show that's really not that good gets...

Get That Gig Pt. 1: The Demo Package

You know you have the ability. The talent is there. Now the trick is to get the attention of decision makers. Or, maybe more importantly, how to avoid screwing up a shot at a...

How To Tell A Good Complaint From a Bad One

It seemed like a never-ending battle with the audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction into the Radio...

Say Happy Birthday For a Free Audience Building Tactic

Free is the right price. A free audience building tactic is even better! And this is so easy, it seems like it's cheating. But just taking the time to recognize listeners personally by saying...

The Power of Endorsement Ads

Have you ever wondered whether you make a difference each day? The role of air personalities should not be under estimated, no matter how strange your job seems to others! Air personalities are taste-making...

The Freeing Power of a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a...

Concentration of Force

A principle of war is to focus an attack on a narrow, defined target. The concentration of force does not necessarily imply a massing of forces, but rather having them united to deliver an impact when...

A Fast Way to Help Find Your On-Air Character Voice

Before a radio personality can be known for something, she must know herself. And knowing yourself on the air demands a clear picture of your personality brand. To build a strong personality brand, you...

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