Monday, November 18, 2019

A Fast Way to Help Find Your On-Air Character Voice

Before a radio personality can be known for something, she must know herself. And knowing yourself on the air demands a clear picture of your personality brand. To build a strong personality brand, you...

The Zone of Mediocrity

Radio personalities are either making an impact, or they are not. They're either true personalities or just announcers. There's nothing wrong with being an announcer, but announcers aren't difference-makers. The point is, the middle...

The Physics of Passion In Building a Fan Base

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of your quarter-hours. But do you have the courage to recruit and lead a passionate fan base? Not to make it too...

How To Use Your Personality Profile

You've gone through the exercise, and grinded to create a perfect character map of each radio personality on a show. Now what? Don't just stuff it in a folder and file it away as...

Personality Success Path: 5 Stages of Growth

Have you ever wondered why a highly successful personality or radio show moves from one market to another, then fails to duplicate their previous success? Or why that show that's really not that good gets...

5 Star Personality Brand Seminar Tools

Here are the tools for building a 5 Star Character Brand profile. For a step  by step guide through the process, start here: Character Profile Talent Questionnaire Provide a copy of this document to each personality...

Build a 5-Star Personality Brand Seminar on Demand

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step by step process of how to build a 5-star...

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air. Or if the mic processing gives our voice depth. And of...

14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some air personalities more likable than others. We do know sarcastic and cynical talent has a hard time making friends on the air. And we know there...

5 Rules of Personality Branding

Building a 5 Star Personality Brand is a critical step for radio talent to develop a brand. It's a guide to identifying real traits that can turn into a well-defined brand on the air....

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Promotion: Bringing People Together

IF you need a pick-me-up, or just some encouragement of the magic of radio to make the world a better place, read on. This...