Sunday, July 21, 2019

How To Name a Radio Show

Brand names are an important decision. When it's time to name a radio show, what goes into making the final selection? Will it be Zippy and Peppy in the Morning? The Dawn Patrol? The Breakfast Flakes?...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

10 Traits You Must Have To Build A Personality Brand

A strong personal brand is one of the most important things you can develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn't mean...

Be Like Lucy: Willing To Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. And that means to stand out, you must be willing to be weird. What's up with that?...

14 Ways To Make Your Personality More Likable

It's hard to say exactly what makes some air personalities more likable than others. We do know sarcastic and cynical talent has a hard time making friends on the air. And we know there...

Personality Success Path: 5 Stages of Growth

Have you ever wondered why a highly successful personality or radio show moves from one market to another, then fails to duplicate their previous success? Or why that show that's really not that good gets...

Imaging Tips For Your Radio Show

Imaging is an important part of branding a radio show. Produced elements used properly make a big difference in establishing a brand, enhancing content and adding energy. And everyone could use a few imaging...

Get That Gig Pt. 2: Constantly Marketing

You have the three most important things a personality needs to become great: Desire, work ethic and talent. Now all you need is a break. At some point, every personality needs to advance. And...

Endorsement Ads That Sell and Entertain

As pressure to maintain ad revenue has increased, radio managers have learned there is a goose that lays golden eggs. And that goose is personality endorsements, especially from high profile air talent that has...

Your Personality Brand And the 3 Legged Stool

Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify...

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