Friday, November 27, 2020

7 Ways To Gain Listener Credibility

Every day, we tell listeners what we think of them.  They can sense when we think of them as a large mass of audience. And they feel it when we treat them with respect...

How To Use Your Personality Profile

You've gone through the exercise, and grinded to create a perfect character map of each radio personality on a show. Now what? Don't just stuff it in a folder and file it away as...

7 Little-Known Things That Impact Your Personality Brand

When it comes to things that impact your personality brand, we tend to think about the obvious. Like how we sound on the air. Or if the mic processing gives our voice depth. And of...

5 Star Personality Brand Step By Step

Build a 5 Star Personality Brand for any radio personality by following the step by step process outlined here. https://tracyjohnson.kartra.com/page/embed/tqNKwT3mgJ9c

Build a 5-Star Personality Brand Seminar on Demand

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step by step process of how to build a 5-star...

A Fast Way to Help Find Your On-Air Character Voice

Before a radio personality can be known for something, she must know herself. And knowing yourself on the air demands a clear picture of your personality brand. To build a strong personality brand, you...

Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't mean they have an authentic personality brand. Here's some shocking advice: Don't be...

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

Finding Your Comic Perspective

HuOne of the main points of my seminar on demand How To Be Funnier on the Radio is the importance of crafting humor to fit the personality of each character on the show. Finding...

5 Rules of Personality Branding

Building a 5 Star Personality Brand is a critical step for radio talent to develop a brand. It's a guide to identifying real traits that can turn into a well-defined brand on the air....

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Feature: I Know You by Your Music

This is one of those recurring features that adds mystery to a show and can cause listeners to talk about a cast member. I...