Tuesday, January 21, 2020

5 Star Personality Brand Seminar Tools

Here are the tools for building a 5 Star Character Brand profile. For a step  by step guide through the process, start here: Character Profile Talent Questionnaire Provide a copy of this document to each personality...

The Physics of Passion In Building a Fan Base

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of your quarter-hours. But do you have the courage to recruit and lead a passionate fan base? Not to make it too...

5 Rules of Personality Branding

Building a 5 Star Personality Brand is a critical step for radio talent to develop a brand. It's a guide to identifying real traits that can turn into a well-defined brand on the air....

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

5 Star Personality Brand Step By Step

Build a 5 Star Personality Brand for any radio personality by following the step by step process outlined here. https://tracyjohnson.kartra.com/page/embed/tqNKwT3mgJ9c

7 Ways To Gain Listener Credibility

Every day, we tell listeners what we think of them.  They can sense when we think of them as a large mass of audience. And they feel it when we treat them with respect...

Build a 5-Star Personality Brand Seminar on Demand

Excelling as a radio personality starts with finding your personal character voice. This seminar shows you exactly how to do it. This is the action-packed step by step process of how to build a 5-star...

Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't mean they have an authentic personality brand. Here's some shocking advice: Don't be...

Personalities: How To Excel At Being You

Everyone is blessed with talent, ideas and unique abilities. Everyone. There are no exceptions. Those that leverage talent can become great at what they do. Those that don’t fall short of reaching...

A Fast Way to Help Find Your On-Air Character Voice

Before a radio personality can be known for something, she must know herself. And knowing yourself on the air demands a clear picture of your personality brand. To build a strong personality brand, you...

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Online Contest: Last Comment Wins

Last Comment Wins is exactly what the title describes. And it's a terrific promotion on your Facebook page or any other social media site. It's...