Saturday, May 18, 2019

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

The Freeing Power of a Mission Statement

Many who follow this site will see the headline and won't click on this post. They think it's a boring topic, and I get that. But it's only boring because broadcasters make it boring with a...

7 Ways To Gain Listener Credibility

Every day, we tell listeners what we think of them.  They can sense when we think of them as a large mass of audience. And they feel it when we treat them with respect...

Shocking Advice: Don’t Be Real On the Air

It seems that every air personality makes the claim that they are real on the air, but they don't know what that means. Being real doesn't mean they have an authentic personality brand. Here's some shocking advice: Don't be...

How To Attract and Lead a Community of Fans By Being the Underdog

Many of you are too young to remember the classic cartoon Underdog. Check it out sometime. Yeah, a little cheesy, but awesome. And some good lessons for radio performers. Underdog was the scrappy hero, always...

Perform Your Personality: Fake It Til You Make It

You’ve probably heard the term, Fake It Til You Make It. I work with clients I coach to to build a deep and rich personality brand profile based on each individual's real-life character traits. But...

The Zone of Mediocrity

Radio personalities are either making an impact, or they are not. They're either true personalities or just announcers. There's nothing wrong with being an announcer, but announcers aren't difference-makers. The point is, the middle...

Get That Gig Pt. 1: The Demo Package

You know you have the ability. The talent is there. Now the trick is to get the attention of decision makers. Or, maybe more importantly, how to avoid screwing up a shot at a...

A Fast Way to Help Find Your On-Air Character Voice

Before a radio personality can be known for something, she must know herself. And knowing yourself on the air demands a clear picture of your personality brand. To build a strong personality brand, you...

10 Traits You Must Have To Build A Personality Brand

A strong personal brand is one of the most important things you can develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn't mean...

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Game: The Rush

The Rush is a fun word game, but it's a little more complicated and can be hard to explain on the air properly. That means...