How To Get More Value From Local Interviews
This morning, a morning show is interviewing the volunteer coordinator of a pancake breakfast. She brought a clipboard with a…
Personality Development
Wizard Of Oz Show Prep
Some personalities are finding show prep harder than it has ever been. Not because there’s too little to talk about,…
The Ghost And The Narcissist: The Two Ways To Fail On The Air
Every radio personality gets one of two pieces of advice at some point in their career. The first sounds like…
The Curse Of The Dreaded IMEWEUS Virus
There’s a condition spreading through radio stations and personality shows that nobody talks about, partly because it’s embarrassing to admit…
The IMEWEUS Quiz: Do You Have A Case Of IMEWEUS? How Bad Is It?
Every personality who read the IMEWEUS Virus article had one of two reactions: The first reaction was relief: That’s not…
Inside, Internal, Personal: Which Side Of The Line Are You On?
There’s a distinction between content that connects and content that alienates, and most personalities have never heard it named clearly.…
Your Audience Is Selfish. That’s Why You Matter
The fundamental truth about radio listeners is that they are completely, unapologetically selfish. Every moment the mic is open, they’re…
The Aspiration Paradox Is Why Listeners Want To Be You
There are three ways listeners relate to personalities: “you’re just like me,” “you’re like someone I’m in a relationship with,”…
Aircheck: The Transcript Holds A Mirror To Your Performance
Every personality thinks they know what their show sounds like. You don’t. Performing and listening are fundamentally different cognitive experiences,…
Personal Stories Are All About You…Or Are They?
Personal stories are the holy grail for most personalities. It’s how listeners get to know you and learn your character…