The Ghost And The Narcissist: The Two Ways To Fail On The Air
Every radio personality gets one of two pieces of advice at some point in their career. The first sounds like…
Personality Development
The Curse Of The Dreaded IMEWEUS Virus
There’s a condition spreading through radio stations and personality shows that nobody talks about, partly because it’s embarrassing to admit…
The IMEWEUS Quiz: Do You Have A Case Of IMEWEUS? How Bad Is It?
Every personality who read the IMEWEUS Virus article had one of two reactions: The first reaction was relief: That’s not…
Inside, Internal, Personal: Which Side Of The Line Are You On?
There’s a distinction between content that connects and content that alienates, and most personalities have never heard it named clearly.…
Your Audience Is Selfish. That’s Why You Matter
The fundamental truth about radio listeners is that they are completely, unapologetically selfish. Every moment the mic is open, they’re…
The Aspiration Paradox Is Why Listeners Want To Be You
There are three ways listeners relate to personalities: “you’re just like me,” “you’re like someone I’m in a relationship with,”…
Aircheck: The Transcript Holds A Mirror To Your Performance
Every personality thinks they know what their show sounds like. You don’t. Performing and listening are fundamentally different cognitive experiences,…
Personal Stories Are All About You…Or Are They?
Personal stories are the holy grail for most personalities. It’s how listeners get to know you and learn your character…
Just Being Nice Gives You An Advantage
You need listeners and fans. The larger the fan base, the higher the ratings. And if those fans are raving,…
The Complaint Filter: Listen To Voices That Matter
A listener complains that you talk too much and should play more music. The comment lingers in the back of…