Monday, October 22, 2018

How To Use Banter In Personality Branding

One of the concepts we discuss often with clients is the ability to reveal character through banter, without becoming self-absorbed. That's a tricky balance, and most of the time, air talent has difficulty finding...

How To Tell A Good Complaint From a Bad One

It seemed like a never-ending battle with the audience. Our morning show was the legendary Jeff & Jer, who were pretty good at what they did as evidenced by their induction into the Radio...

Perform Your Personality: Fake It Til You Make It

You’ve probably heard the term, Fake It Til You Make It. I work with clients I coach to to build a deep and rich personality brand profile based on each individual's real-life character traits. But...

Your Personality Brand And the 3 Legged Stool

Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify...

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Telling Stories Inside a Feature

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a...