Wednesday, August 21, 2019

Crickets: Why Isn’t The Phone Ringing?

It's easy to fall into the trap of judging impact by volume of calls. Why isn't the phone ringing nearly as much as it once was? Is nobody listening? More and more, I hear this...

10 Tips For Managing Listener Calls

Turk Stage is the morning talent on Virgin Radio in Halifax, Nova Scotia. He gets more value from phone calls than any personality I've ever seen, just by managing listener calls. Working with Turk and his watching...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible, nor is it hopeless. In fact, there are some awesome...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...

How To Use Ringers and Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once did. And, the...

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show with all the confidence in the world that the phone will light up, and... crickets? It happens all the time, and the reasons are a mystery to most...

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Air Check Show Essence

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment...