Tuesday, October 15, 2019

9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible, nor is it hopeless. In fact, there are some awesome...

10 Tips For Managing Listener Calls

Turk Stage is the morning talent on Virgin Radio in Halifax, Nova Scotia. He gets more value from phone calls than any personality I've ever seen, just by managing listener calls. Working with Turk and his watching...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

How To Use Ringers and Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once did. And, the...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

How To Get Good Calls To The Radio

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons, and there are solutions. I detail how to get the phone ringing again here. But that only...

Crickets: Why Isn’t The Phone Ringing?

It's easy to fall into the trap of judging impact by volume of calls. Why isn't the phone ringing nearly as much as it once was? Is nobody listening? More and more, I hear this...

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Feature: Music That Moves You

Music is a powerful force. It moves listeners, and connects strong emotions. When she was on the Melissa Etheridge Radio Show, Melissa built her personality around...