Monday, September 26, 2022

Key To Better Calls: The Invitation

Phone calls to radio stations are lower than ever. It's true, and there are many reasons for the decline in call volume. But there is a lot that can be done. The simplest and...

Oh No! The Phone Isn’t Ringing!

Many personalities fall into a trap of judging the success of a talk break by the volume of phone calls. If I had a dollar for every show that told me the segment "worked"...

Coming To Terms With Manufactured Reality (Voice Actors)

A common discussion often turns into a debate about whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty word. So let's adjust...

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to kill! And... crickets. It happens all the time. How can...

How To Get Good Calls

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons call volume is down. But there is something a show can do to fix the problem. I...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

Fill Your Phone Lines Seminar on Demand

It's harder than ever to inspire listeners to call radio shows. But don't give up! Find out why the phone is ringing less and what to do about it. Follow these tips and the...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

How To Use Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners do not radio stations as much as they once did. And, the audience...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. It feels good to be in control and show off how smart we are. But it can be more effective...

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How To Localize Your Radio Station

There’s something special about great radio stations locked into their communities. The locals can feel it. There’s a vibe that reflects the audience in...
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