Sunday, January 19, 2020

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. It feels good to be in control and show off how smart we are. But it can be more effective...

10 Tips For Managing Listener Calls

Turk Stage is the morning talent on Virgin Radio in Halifax, Nova Scotia. He gets more value from phone calls than any personality I've ever seen, just by managing listener calls. Working with Turk and his watching...

Crickets: Why Isn’t The Phone Ringing?

It's easy to fall into the trap of judging impact by volume of calls. Why isn't the phone ringing nearly as much as it once was? Is nobody listening? More and more, I hear this...

Get More Response: Leave Something Out

eAre you having trouble getting listener response? Creating drama? Building intrigue? There's no question that listener phone calls aren't what they once were. It's harder than ever to inspire a listener to all. But...

How To Get Good Calls To The Radio

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons, and there are solutions. I detail how to get the phone ringing again here. But that only...

How To Use Ringers and Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once did. And, the...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

Fill Your Phone Lines Seminar on Demand

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8 Guaranteed Ways To Get Listener Calls

How often do you go into a show with all the confidence in the world that the phone will light up, and... crickets? It happens all the time, and the reasons are a mystery to most...

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Considerations for Having a Psychic On The Air

Psychics on the air can be great. And they can be horrible. Many broadcasters have come to a conclusion they shouldn't have them on. Ever....