Thursday, February 2, 2023

Get More Response: Leave Something Out

There's no question that it's harder to inspire phone calls today. There are several effective tactics here and here, but one of the best is so simple you'll be shocked it works as well...

Get More Callers With Fill In The Blank Technique

I love this because it's like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can't think of anything to say. Turning...

Using Social Media To Get More Calls

There are many reasons listeners don't call radio stations as much as they once did, as detailed here. using social media to get more calls. One of the main reasons is the increasing...

The (Nearly) Complete Guide to Screening Phone Calls

Call screening is an art. Most think of it as a mechanical process, but it is more art than science. It's so much more than just having a warm body transfer callers to hosts....

Key To Better Calls: The Invitation

Phone calls to radio stations are lower than ever. It's true, and there are many reasons for the decline in call volume. But there is a lot that can be done. The simplest and...

Oh No! The Phone Isn’t Ringing!

Many personalities fall into a trap of judging the success of a talk break by the volume of phone calls. If I had a dollar for every show that told me the segment "worked"...

Coming To Terms With Manufactured Reality (Voice Actors)

A common recommendation often turns into a debate with some personalities and programmers. Some shows have a personal problem with using fake callers or voice actors on-air. In some circles, the term voice actors...

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to kill! And... crickets. It happens all the time. How can...

How To Get Good Calls

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons call volume is down. But there is something a show can do to fix the problem. I...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

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Storytelling Secret Weapon: Internal Monologue

Some personalities struggle to find personal stories. And there's a good reason for that. It's hard for some to share their experiences and observations...
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