Sunday, March 29, 2020

Crickets: Why Isn’t The Phone Ringing?

It's easy to fall into the trap of judging impact by volume of calls. Why isn't the phone ringing nearly as much as it once was? Is nobody listening? More and more, I hear this...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. It feels good to be in control and show off how smart we are. But it can be more effective...

9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible, nor is it hopeless. In fact, there are some awesome...

Coming To Terms With Manufactured Reality (Voice Actors)

A common discussion that often turns into a debate is whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty word. So let's...

10 Tips For Managing Listener Calls

Turk Stage is the morning talent on Virgin Radio in Halifax, Nova Scotia. He gets more value from phone calls than any personality I've ever seen, just by managing listener calls. Working with Turk and his watching...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

Get More Callers With Fill In The Blank Technique

I love this because it's like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can't think of anything to say. Turning...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

How To Get Good Calls To The Radio

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons, and there are solutions. I detail how to get the phone ringing again here. But that only...

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