Response Technique: Get It Wrong
Being right feels like a personal victory. But is winning the argument a win? Air personalities are often embarrassed when…
Phone Calls
How To Build Your Own Voice Actor Network Without Writing Checks
Radio stations are stuck in a quiet but growing bind. Features like Second Date Update, Group Therapy, and prank calls…
Managing Questions About Voice Actors
Some personalities avoid voice actors for the worst possible reason. Not because the segments don’t work, but because they don’t…
Show Prep Technique: Pollify The Topic
The single fastest way to turn a flat phone topic into a segment listeners can’t leave is to pollify the…
Where to Use Voice Actors
The case for voice actors is settled in the conversation here. Once you’ve accepted that a well-cast performer beats a…
Fill Your Phone Lines Seminar 1: Why Nobody Calls And How To Fix It
It’s not unusual to hear a personality or programmer complain that “Nobody Calls.” It’s harder than ever to inspire listeners…
Manufactured Reality: The Case for Voice Actors
Fair warning before you go any further. If you believe the callers on great radio shows are all spontaneous strangers…
Fill Your Phone Lines Seminar 2: Make It Ring
Seminar 2 in the Fill Your Phone Lines series is a practical yet innovative approach to fixing the “Nobody Calls”…
Fill Your Phone Lines Seminar 3: Get Great Calls
Filling Your Phone Lines is a great thing, but you don’t just want more call volume. Your goal is to…
Fill Your Phone Lines Seminar 4: Programming Phone Calls
Now that you understand how to attract more calls (Seminars 1 and 2 in Fill Your Phone Lines), and you…