Phone Calls

Get More Calls: Put Calls On

It's a chicken or egg thing: If you want to get more calls, put calls on. Simple, right? Listeners don't call radio shows nearly as much as they once did. There are ways to...

Screening Calls: The Final Step Is To Prep The Caller

A listener has called, and they sound good. They have impressed you with their valuable contribution to the conversation. But they are not yet ready to go on the air. The final step is to...

Phone Screening: What They Have to Say

Some callers sound good but should not be on the air because they have nothing to contribute to the conversation. Others may have a good point, but it would take the topic on a...

Call Screening: The Art Of Saying No

Screening phone calls is a very difficult job that requires special skills and the ability to manage people without being rude. Most callers think they have a great comment or story to add to...

Screening Phone Calls: They Have To Sound Good!

Screening phone calls is complicated. It's hard to find the right caller at the right time, and it can be tempting to put on a caller with a story, but if they don't sound...

Phone Calls: Phone Screener’s Role On The Show

Screening phone calls is an art. Most think of it as a mechanical process, but it's much more than a switchboard operator job. That starts with a clear, distinct understanding of the phone screener's...

9 Sources Of Phone Calls You Can Count On

It's difficult to attract good phone callers on the radio, but that doesn't mean it's hopeless. There are some excellent techniques, tricks, and tips that virtually guarantee organic callers but there are at least...

Why Your Station or Show Should Hire A Phone Screener

Every personality-oriented radio show interacting with listeners on-air should hire a phone screener. It's one of the most critical (and most overlooked) roles for a show. Imagine a new restaurant has opened, and you’re interested...

How To Get The Most From Voice Actors

Many radio shows use ringers or voice actors regularly. It's a powerful tool for your show's toolbox, but many shows fail to extract the most value from the actor because they don't direct them...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people), radio listeners come in all shapes and sizes. But when figuring out how to inspire active participation, there are four basic...
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