Thursday, May 26, 2022

Get More Callers With Fill In The Blank Technique

I love this because it's like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can't think of anything to say. Turning...

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to kill! And... crickets. It happens all the time. How can...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

9 Sources Of Phone Calls You Can Count On

There's no doubt that it's more and more difficult to attract good phone callers on the radio today. But that doesn't mean it's impossible, nor is it hopeless. In fact, there are some awesome...

Get Off Your Phone and Answer the Phone

Radio folks take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events are...

Oh No! The Phone Isn’t Ringing!

Many personalities fall into a trap of judging the success of a talk break by the volume of phone calls. If I had a dollar for every show that told me the segment "worked"...

Coming To Terms With Manufactured Reality (Voice Actors)

A common discussion often turns into a debate about whether air personalities should use fake callers or voice actors on-air. In some circles, the term voice actors is a dirty word. So let's adjust...

How To Get Good Calls

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons call volume is down. But there is something a show can do to fix the problem. I...

Get More Response: Leave Something Out

Are you having trouble getting the listener's responses? There's no question that phone calls aren't what they once were. It's harder than ever to inspire phone calls. But don't give up. There are several...

10 Tips For Managing Listener Calls

Turk Stage is the morning talent on Virgin Radio in Halifax, Nova Scotia. He gets more value from phone calls than any personality I've ever seen, just by managing listener calls. Working with Turk and his watching...

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