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Phone Call Execution

How To Decide If A Call Should Be On

Listener contributions can improve radio shows, but weak callers bring a show to a grinding halt. Listeners don't call as often as they once did, and some personalities are so excited to get a...

This Trick Turns Callers Into Friends

Here's a philosophical point every show should adopt: Every time a caller is on the air, they become a cast member. When listeners talk on your show, they represent your show. So, shouldn't they...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....