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Phone Call Tactics

How To Raise The Stakes In Phone Topics

Listeners can make conversations more interesting by contributing to ordinary phone topics, but radio shows often depend on callers to provide stories and entertainment. Many personalities are concerned that the phone is not ringing...

Benchmark: 5 Calls Say It All

Finding a conclusion for a topic can sometimes pose a problem for radio personalities, especially when there are differing opinions about it. Sometimes, it's better to let the segment end without a resolution, but...

Get More Response: Leave Something Out

There's no question that it's harder to inspire phone calls today. There are several effective tactics here and here, but one of the best is so simple you'll be shocked it works as well...

Get More Callers With Fill In The Blank Technique

This is like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can't think of anything to say. Turning a phone topic...

Using Social Media To Get More Calls

Most shows get more text and social media responses than by phone because people prefer to communicate that way. Great! Use that as a tool. There are many reasons listeners don't call radio stations...

Key To Better Calls: The Invitation

Phone calls to radio stations are lower than ever. It's true, and there are many reasons for the decline in call volume, but there is a lot that can be done. The simplest and...

Oh No! The Phone Isn’t Ringing!

Many personalities fall into the trap of judging the success of a talk break by the volume of phone calls. A segment doesn't "work" because people call, but personalities love to see the lines...

Guaranteed Ways To Get Listener Calls

How often do you start a show or segment knowing the phone will light up? It's can't-miss content. This topic is going to kill! And... crickets. It happens all the time. Other times, you're...

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. It feels good to be in control and show off how smart we are. But it can be more effective...
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