The Ghost And The Narcissist: The Two Ways To Fail On The Air
Every radio personality gets one of two pieces of advice at some point in their career. The first sounds like…
Powerful Language
The Curse Of The Dreaded IMEWEUS Virus
There’s a condition spreading through radio stations and personality shows that nobody talks about, partly because it’s embarrassing to admit…
The IMEWEUS Quiz: Do You Have A Case Of IMEWEUS? How Bad Is It?
Every personality who read the IMEWEUS Virus article had one of two reactions: The first reaction was relief: That’s not…
The Cure For IMEWEUS
If you’ve just come from the IMEWEUS quiz, you already know something most radio personalities never figure out: IMEWEUS is…
What’s In It For Me?
Your listeners are completely, unapologetically, and entirely selfish. Not in a mean way or in a way that reflects badly…
Air Personality Power Hack: Eliminate Personal Pronouns
Nobody gets fired from a radio job for using too many personal pronouns, but careers stall or plateau because of…
Eliminate Qualified Statements: Say It Like You Mean It
There’s a habit so deeply embedded in radio performance that most personalities don’t even know they have it. It shows…
The Most Personal Things On The Radio Have Nothing To Do WIth “You”
Think about this for a moment. The most intimate connection a radio personality can create with a listener often happens…
The Aspiration Paradox Is Why Listeners Want To Be You
There are three ways listeners relate to personalities: “you’re just like me,” “you’re like someone I’m in a relationship with,”…
Aircheck: The Transcript Holds A Mirror To Your Performance
Every personality thinks they know what their show sounds like. You don’t. Performing and listening are fundamentally different cognitive experiences,…