Thursday, April 18, 2019

Make Prank Calls Fit Your Personality Brand

Prank calls are one of the most well-received features that radio personalities offer. But do prank calls fit your personality? Is your brand enhanced with prank calls, or do you damage the integrity by creating...

Prank Calls: Listeners Pranking Listeners

Prank calls work because they provide a dramatic story for listeners to follow. The downside is if the risk that a call becomes rude or mean-spirited, obviously a trait you don't want attached to...

Case Study: How Brooke and Jubal Built a Franchise on Prank Calls

Brooke & Jubal are a syndicated show originating on Movin' 92.5 in Seattle. They offer an excellent show, for many reasons, but at the heart of their success is the way they execute prank...

How To Execute Prank Calls

Prank calls can make for funny entertainment on the air and that's what makes them one of the best One Thing features you can have on your show. Some shows build a franchise on the feature....

Guide to Making Great Prank Calls

Prank calls are a winner on many radio shows…if they’re good. The problem is they’re hard to do and even more difficult to keep creating new ideas that are consistently funny. Great radio shows like Elvis Duran...

Prank Calls: Prank the Host

Prank calls work for some shows, but are out of character for others. If it doesn't fit your nature, you could make one of your cast members the victim with Prank The Host. For Kidd...

Prank Call: Butterball Turkey Hotline

A good prank call is one of the best ways for personalities to showcase a sense of humor on the show. Shows that are good at it just need the right idea. The best ideas...

Prank Calls: Can I Spend The Night

Prank calls are a great way to engage the audience. Clever, funny jokes are are one of the best ways to add a sense of humor to a show. For many shows, the prank...

Feature: Will You Lie For Me

Prank calls have great appeal for your audience, and can become a fusion-force tune-in appointment that drives your ratings success. But you have to have enough ideas to sustain them. And that can be...

Feature: Prank Each Other

Listeners love pranks. Especially when they're not the victim! Part of the appeal is the feeling of being an"insider" on a joke. So have your show prank each other. It can be highly addictive. Some...

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Promotion: The Fugitive

One of the greatest promotions for building word of mouth and adding a story to your radio station, "The Fugitive" has been launched under...