Sunday, March 29, 2020

An Easy System to Archive Content

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve your existing producer. Don't have a producer at all? Find a way to fill the roles of a...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

Why Your Station or Show Should Hire A Phone Screener

Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation. On Wednesday, you call and get a busy signal. Okay, that’s a good sign. It’s popular....

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