Saturday, August 24, 2019

Why Your Station or Show Should Hire A Phone Screener

Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation. On Wednesday, you call and get a busy signal. Okay, that’s a good sign. It’s popular....

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

An Easy System to Archive Content

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...

Advanced Producer Skills That Help Air Talent Become Stars

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

9 Ways to Market Your Brand at Concerts

Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win...