Thursday, April 18, 2019

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

Use This Checklist For Great In-Studio Guests

Interviews can be terrific, or a nightmare, and the difference is usually making sure you're prepared well in advance. This is especially true for live in-studio guests. Interviewing guests can raise the perceived popularity of your show,...

3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve your existing producer. Don't have a producer at all? Find a way to fill the roles of a...

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Should You Have Them On? The Radio Interview Guest Test

It's become an accepted programming "rule" that guest interviews are death on the air. Celebrate! Hearing fewer guests and C-list celebrities on the air...