Friday, November 27, 2020

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

Why Your Station or Show Should Hire A Phone Screener

Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation. On Wednesday, you call and get a busy signal. Okay, that’s a good sign. It’s popular....

Advanced Producer Skills That Help Air Talent Become Stars

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve the existing producer. Don't have a producer at all? Find a way to fill the role. But some...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

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4 Keys to Producing Videos That Get Attention

Online video is a proven method of extending a personality brand to reach new listeners. But man, there's a lot of competition. Radio station...