Friday, February 22, 2019

How To Use Ringers and Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once did. And, the...

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

Advanced Producer Skills That Help Air Talent Become Stars

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...

An Easy System to Archive Content

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve your existing producer. Don't have a producer at all? Find a way to fill the roles of a...

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Toys For Tatas

It's not something you usually associate for Christmas, and this annual promotion isn’t for most stations, but if you are an edgy station that...