Monday, October 22, 2018

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

How To Use Ringers and Voice Actors On a Radio Show

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once did. And, the...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

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