Producers

Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve your existing producer. Don't have a producer at all? Find a way to fill the roles of a...

Interviews can be terrific, or a nightmare, and the difference is usually making sure you're prepared well in advance. This is especially true for live in-studio guests. Interviewing guests can raise the perceived popularity of your show,...

This is a topic that will inspire mixed opinions, and probably some passionate disagreement. As most personalities will tell you, listeners are not calling radio stations as much as they once did. And, the...

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....