Why Your Station or Show Should Hire A Phone Screener
Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation.
On Wednesday, you call and get a busy signal. Okay, that’s a good sign. It’s popular....
Get Off Your Phone and Answer the Phone
In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...
The Complete Guide to Screening Phone Calls
Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....
An Easy System to Archive Content
It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...
Advanced Producer Skills That Help Air Talent Become Stars
Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...
Producer Is a Management Job
When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...
How To Sequence Phone Calls For Greater Impact
Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....
9 Ways to Market Your Brand at Concerts
Being the official “presenting” station for concerts in your market is great, but you don’t have to be the official concert station to win...
