Producer Is a Management Job
When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...
Every Radio Show Should Have a Team Of Experts
Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...
Use This Checklist For Great In-Studio Guests
Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests.
In this article, I share how to get more value from in-studio...
An Easy System to Archive Content
It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...
3 Must-Have Traits For Radio Producers
Want a great radio show? Get a great producer. Can't afford a great producer? Improve the existing producer. Don't have a producer at all? Find a way to fill the role. Just make sure he...
Contest: High Low
High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played.
There...
