Sunday, January 19, 2020

Advanced Producer Skills That Help Air Talent Become Stars

Behind every great air talent is a great producer. As a personality advances through stages in the Personality Success Path, performance and promotion becomes busy. And more complicated. It’s almost impossible to fulfill the...

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

An Easy System to Archive Content

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

The Complete Guide to Screening Phone Calls

Call screening is an art. I know you don't think of it that way, but it is. It's so much more than just a warm body to answer the phone and transfer them to the air....

Use This Checklist For Great In Studio Guests

Interviews can be terrific, or a nightmare, and the difference is usually making sure you're prepared well in advance. This is especially true for live in-studio guests. In this article, I share how to get...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Tracy Johnson’s Complete Online Class Teaches You To Become A Radio Superstar.

Daily curated show prep for just 41 cents a day.

How To Get Maximum Value From Group Contests

Among the curiosities that cause me to lose sleep is how program directors and air personalities place relatively low value on content that isn’t...