Sunday, July 5, 2020

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

An Easy System to Archive Content

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...

Why Your Station or Show Should Hire A Phone Screener

Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation. On Wednesday, you call and get a busy signal. Okay, that’s a good sign. It’s popular....

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

Get Off Your Phone and Answer the Phone

In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...

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Guide To Cause Marketing Promotion Success

When planning a major cause marketing promotion, it’s tempting to simply partner with an existing campaign, add your call letters to it and run...