Thursday, June 30, 2022

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

Use This Checklist For Great In-Studio Guests

Interviews can be terrific, or a nightmare. The difference is often simply being prepared in advance. This is especially true for in-studio guests. In this article, I share how to get more value from in-studio...

An Easy System to Archive Content

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...

3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great producer. Can't afford a great producer? Improve the existing producer. Don't have a producer at all? Find a way to fill the role. Just make sure he...

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Contest: High Low

High Low is a great radio promotion that has been around for decades, and has proven to be a winner every time it's played. There...
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