Get Off Your Phone and Answer the Phone
In radio, we take a lot of things for granted. We assume listeners know more about us than they do. It's generally accepted that those who come to see us at promotions and events...
3 Must-Have Traits For Radio Producers
Want a great radio show? Get a great radio producer. Can't afford a great producer? Improve your existing producer. Don't have a producer at all? Find a way to fill the roles of a...
An Easy System to Archive Content
It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client asks for that break when you mentioned their business but they can't remember when...
Use This Checklist For Great In-Studio Guests
Interviews can be terrific, or a nightmare, and the difference is usually making sure you're prepared well in advance. This is especially true for live in-studio guests.
Interviewing guests can raise the perceived popularity of your show,...
Why Your Station or Show Should Hire A Phone Screener
Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation.
On Wednesday, you call and get a busy signal. Okay, that’s a good sign. It’s popular....
Every Radio Show Should Have a Team Of Experts
Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...
Producer Is a Management Job
When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...
Promo Ideas To Make Movie Premieres Special
Most radio stations tend to take movie premieres for granted. The production company pays for a free screening and allows the station to fill...
