Friday, May 20, 2022

Why Your Station or Show Should Hire A Phone Screener

Imagine a new restaurant has opened. You’re interested in trying it out, at least enough to call and make a reservation. On Wednesday, you call and get a busy signal. Okay, that’s a good sign. It’s popular....

The (Nearly) Complete Guide to Screening Phone Calls

Call screening is an art. Most don't think of it that way, but it is. It's so much more than just having a warm body answer the phone and transfer them to the air...

Producer Is a Management Job

When it comes to building a morning show, most stations start looking for a “silver bullet”. If only we could find an existing morning team that is very successful and already in the market. They are...

Every Radio Show Should Have a Team Of Experts

Every time something happens that's even a little out of the ordinary, most radio shows immediately start to scramble to find a source that can speak into the emergency. Wouldn't it be nice to...

3 Must-Have Traits For Radio Producers

Want a great radio show? Get a great producer. Can't afford a great producer? Improve the existing producer. Don't have a producer at all? Find a way to fill the role. Just make sure he...

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