Monday, October 22, 2018

Double or Triple Tune In With a Stack Tease

Imagine there are two stacks of prizes. You have won a contest and will have your choice of anything you want from either of the two stacks. But before going through the prizes, first...

3 Examples of How To Create Promos That Connect to Emotions

The late Nick Michaels was a master of station branding. His promos were brilliant, from music positioning pieces that caused listeners to truly feel the vibe of the station to deeply emotional, pointed content....

The Balancing Act of Plot vs Emotion

It's amazing how radio stations almost always take on the personality traits of the program director. Sometimes it takes awhile, but it happens nearly every time. It radiates through the brand, from what comes...

When To Tease Is As Important As What To Tease

Many years ago, after the authorities finally caught up with notorious criminal Willie Sutton, they asked him why he robbed banks. His simple reply was, "Because that's where they keep the money." It's a...

5 Writing Skills That Improve Promos

Writing skills translate to virtually every business, including radio performance. Improve your writing, and the thought process while writing, and on-air personalities will become clearer, more focused and more creative. This will make for...

Radio Show Imaging That Spotlights Character

Program directors are usually pretty good about creating imaging and production pieces for the station. But how about personality imaging inside a radio show? Whether it's a simple personality positioning campaign or a series...

Emotional Promos That Focus on Listeners

There are two things that always work for radio promos. First, make sure each promo does at least one of three things. And second, focus attention on listener benefits, not station attributes. But there...

Audio Teases Drive Listening to Audio!

Before buying a car, you take it for a test drive. At the grocery store, they hand out samples of the latest taste-tempting sale item. And at the theater, they show highlights of an...

Easy Teasy: A Simple Way To Create Great Teases Every Time

Teasing upcoming content is a key part of a radio personality's ability to drive added TSL. But just saying the words to promote the segment isn't effective. And after about 30 teases, they all...

The 80 – 20 Tease

Effective promotion on the air is both art and science. The goal should be to deliver more listening occasions, longer tune in by leading the audience through a segment and expand interest in your...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

The Zone of Mediocrity

Radio personalities are either making an impact, or they are not. They're either true personalities or just announcers. There's nothing wrong with being an...