Recycling Strategy - Insiders Radio Network

Phone calls are recycling gold. Recorded calls can be reused in many contexts, but most personalities tend to treat them…

Archiving listener phone calls and contributions is a great idea, but it can be chaotic if you don’t have a…

How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…

Every strategy in the recycling section rests on a single foundational premise: You cannot produce “A” level content at the…

It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client…

Horizontal recycling is the practice of carrying content across time slots and days rather than airing it once and moving…

Horizontal recycling is a core part of a solid recycling schedule for programmers and air personalities. To make it easier,…

The Topic Spider Worksheet is a convenient tool to help in the show prep brainstorming process. Use it to map…

Every great topic has more content than one segment can hold. A story about a woman who secretly returned her…

Every recycling strategy eventually hits the same wall. The philosophy makes sense, the math is undeniable, and the case studies…