Best of Programming: How to Choose The Right Vacation Strategy
When the morning show goes on vacation, every station faces the same decision: what goes in the slot? There are…
Recycling Strategy
Download: Listener Content Archive Log
Archiving listener phone calls and contributions is a great idea, but it can be chaotic if you don’t have a…
Ratings Strategy: Don’t Worry About Burnout. Worry About Burn-In.
How would you like to build a long-term ratings strategy that grows your audience share by 70%? That sentence has…
Recycling: The One Hour Radio show
Every strategy in the recycling section rests on a single foundational premise: You cannot produce “A” level content at the…
An Easy System to Archive Content
It happens all the time. A listener wants a copy of a segment from two weeks ago. Or a client…
Horizontal Recycling: The Day To Day Framework
Horizontal recycling is the practice of carrying content across time slots and days rather than airing it once and moving…
Download: Horizontal Recycling Log
Horizontal recycling is a core part of a solid recycling schedule for programmers and air personalities. To make it easier,…
Download: The Topic Spider Worksheet
The Topic Spider Worksheet is a convenient tool to help in the show prep brainstorming process. Use it to map…
The Topic Spider: Mapping One Idea Into Multiple Breaks
Every great topic has more content than one segment can hold. A story about a woman who secretly returned her…
When Personalities Push Back: Coaching Talent on Recycling
Every recycling strategy eventually hits the same wall. The philosophy makes sense, the math is undeniable, and the case studies…