Saturday, March 6, 2021

Aircheck Recycling

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

Overcome Personality Radio’s 7 Deadly Sins: Gluttony

You've probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a "glutton for punishment". Or you immediately think of a scene in the...

Creative Ways To Repurpose Content

When there is a great moment on the air, wouldn't it be great for it to have a second life and live on and on and on? Extending a show's best moments and exposing...

Get The Most From Your Best Seminar on Demand

In this competitive environment, you cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant, relatable entertainment. But it’s hard to crank out that much great content every...

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How to Inject Personality in Show Imaging

Every element on the air should be an opportunity to promote, position, and entertain. Everything! It's amazing how small tweaks in building brand imaging...