Sunday, December 16, 2018

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

How Recycling Makes Content More Important

Every day, radio personalities spend hours in show prep creating content they think is pretty good. Then they perform it on the air. Sometimes it works. And sometimes it doesn't get the traction it...

Recycling Tactic: How to Reperform Topics

A typical conversation with programmers and air personalities about topical content usually includes a point in time where someone says, "Oh yeah, I know that was a big story. Didn't you hear us talk...

Air Check Recycling

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Introduction to Recycling Content

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and...

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Contests: How Much Hype Is Too Much Hype?

Just when you thought you figured out how to influence ratings with your contest strategy, this happens. Suddenly you question everything you thought you...