Tuesday, October 15, 2019

Introduction to Recycling Content

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and...

How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent into...

How Recycling Makes Content More Important

Every day, radio personalities spend hours in show prep creating content they think is pretty good. Then they perform it on the air. Sometimes it works. And sometimes it doesn't get the traction it...

Air Check Recycling

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good...

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Are We Having Fun Yet?

Remember your first days in radio? You were so excited every day. You couldn't wait to get to the station, just like kids looking...