Sunday, March 29, 2020

Air Check Recycling

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Creative Ways To Repurpose Content

When there is a great moment on the air, wouldn't it be great for it to have a second life and live on and on and on? Extending a show's best moments and exposing...

How to Program Best of Shows

One of the benefits of a content recycling strategy is maintaining a consistent sound, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent to the morning show...

How Recycling Makes Content More Important

Every day, radio personalities spend hours in show prep creating content they think is pretty good. Then they perform it on the air. Sometimes it works. And sometimes it doesn't get the traction it...

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