Friday, February 22, 2019

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

Air Check Recycling

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Recycling Tactic: How to Reperform Topics

A typical conversation with programmers and air personalities about topical content usually includes a point in time where someone says, "Oh yeah, I know that was a big story. Didn't you hear us talk...

How Recycling Makes Content More Important

Every day, radio personalities spend hours in show prep creating content they think is pretty good. Then they perform it on the air. Sometimes it works. And sometimes it doesn't get the traction it...

Overcome Personality Radio’s 7 Deadly Sins: Gluttony

You've probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a "glutton for punishment". Or you immediately think of a scene in the...

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