Monday, October 22, 2018

Creative Ways To Repurpose Content

When there is a great moment on the air, wouldn't it be great for it to have a second life and live on and on and on? Extending a show's best moments and exposing...

Overcome Personality Radio’s 7 Deadly Sins: Gluttony

You've probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a "glutton for punishment". Or you immediately think of a scene in the...

How to Program Best of Shows

One of the benefits of a great content recycling strategy is maintaining a consistent sound every day, even when personalities are on vacation. Many programmers believe in the strategy of moving another talent into...

Air Check Recycling

Air checks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Recycling Tactic: How to Repeat Content

It's okay to repeat content, as long as it's worth repeating. I repeat: It's okay to repeat content if it's worth repeating. In fact, it's recommended, as long as it's (and I repeat), worthwhile material. But...

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Using Dialogue in Storytelling

One of the most overlooked aspects of storytelling is the use of dialogue in the telling of as story. Most radio personalities never really...