Friday, November 27, 2020

Recycling Tactic: How to Repeat Content

It's okay to repeat content, as long as it's worth repeating. I repeat: It's okay to repeat content if it's worth repeating. In fact, it's recommended, as long as it's (and I repeat), worthwhile material. But...

Introduction to Recycling Content

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and...

Get The Most From Your Best Seminar on Demand

In this competitive environment, you cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant, relatable entertainment. But it’s hard to crank out that much great content every...

How Recycling Makes Content More Important

Every day, radio personalities spend hours in show prep creating content they think is pretty good. Then they perform it on the air. Sometimes it works. And sometimes it doesn't get the traction it...

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

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You Are a Politician. Run for Office and Win!

You may hate government, politics and the whole political machine. In fact, you probably hate politicians most of all. And elections. And  campaigns. But,...