Sunday, July 5, 2020

Aircheck Recycling

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Introduction to Recycling Content

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and...

Overcome Personality Radio’s 7 Deadly Sins: Gluttony

You've probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a "glutton for punishment". Or you immediately think of a scene in the...

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

Recycling Tactic: How to Repeat Content

It's okay to repeat content, as long as it's worth repeating. I repeat: It's okay to repeat content if it's worth repeating. In fact, it's recommended, as long as it's (and I repeat), worthwhile material. But...

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