Recycling

Recycling Strategy: What About Repetition Complaints?

When you initiate a recycling strategy, there will be pushback. In the big picture, there's very little negative feedback, but the complaints will be loud because most programmers are already at least a little...

Recycling Strategy: Less Content, More Promotion!

Programmers and (most) personalities have a natural (and understandable) reaction to threats of lost quarter-hours and declining audience attention. The first response is typically to polish everything on the station in the never-ending quest...

Recycling: Repurpose Content As A Podcast

A podcast is simply audio on demand. Most podcasters agonize over what to discuss, but you create massive amounts of audio daily. The critical difference is how the audio is delivered. Plus, you're great...

Recycling: Repurpose Content On Social Media

Social media is an excellent tool when used correctly. In the hands of broadcasters, platforms like X, IG, and Facebook can retain listeners, engage fans, and extend conversations beyond followers. The field is crowded,...

Recycling: Repurpose Content With A Blog Post

The growing trend (tsunami?) in broadcasting requires air personalities to become bloggers. Management's obsession with finding new revenue streams is understandable, but many air personalities are bored with blogs. You didn't get into radio...

Recycling: Repurpose Content To Email

Even your best listeners miss most of your radio show, but they’d love to hear your best moments if they’re easy to find. Email marketing is often taken for granted, but it’s one of...

Recycling Works Because Too Many Open Breaks Can Be Dangerous

Programmers often get tense every time a radio show starts to talk because a lot of things can go wrong. When segments are poorly prepared or performed, smart Program Directors know how quickly listeners...

Recycling: Editing Tips To Make The Second Play Even Better

There are three specific categories of recycled content, including repurposing, reusing, and replaying segments. Reprising a segment to reach a new audience or feed vacation/Best Of programming is an effective strategy. Do it right,...

Horizontal Recycling From Day To Day

Most radio shows have at least one signature feature that defines them and serves as an attention-getting appointment setter. These "One Thing" features are highly successful, especially when programmed at the same time each...

Introduction to Recycling Content

Is it better to repeat your best "A" level content more often or create new material for each break? And, if the answer is to repeat, how often? Recycling is a necessity to ensure...
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