Recycling

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and...

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

You've probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a "glutton for punishment". Or you immediately think of a scene in the...

When there is a great moment on the air, wouldn't it be great for it to have a second life and live on and on and on? Extending a show's best moments and exposing...

You don't need to create more content. You need to get more from the content you create. Personalities cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant,...