Sunday, July 3, 2022

Aircheck Recycling

Airchecks are usually tedious, only a bit more fun than dental surgery. But they don’t have to be. It takes time, commitment and creativity-just like a great radio show. Recycling is good for the...

Get The Most From Your Best Seminar on Demand

You don't need to create more content. You need to get more from the content you create. Personalities cannot afford anything but great content. A-material. Well planned, well thought out, well teased, promoted, relevant,...

Introduction to Recycling Content

One of the most frequently asked questions is whether to repeat the best content or create new material for each break. The follow up question is, if so, how often? The answer is Yes, and...

Creative Ways To Repurpose Content

When there is a great moment on the air, wouldn't it be great for it to have a second life and live on and on and on? Extending a show's best moments and exposing...

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while we desire new, we respond to familiar. In music...

You Should Recycle More Content

How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let's take a look...

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Aircheck Segment Evaluation Template

Use this form to evaluate individual radio segments. This template works particularly well for self-analysis as well as for programmers and coaches working on...
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