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Recycling Strategy

Recycling Strategy: What About Repetition Complaints?

When you initiate a recycling strategy, there will be pushback. In the big picture, there's very little negative feedback, but the complaints will be loud because most programmers are already at least a little...

Recycling Strategy: Less Content, More Promotion!

Programmers and (most) personalities have a natural (and understandable) reaction to threats of lost quarter-hours and declining audience attention. The first response is typically to polish everything on the station in the never-ending quest...

Introduction to Recycling Content

Is it better to repeat your best "A" level content more often or create new material for each break? And, if the answer is to repeat, how often? Recycling is a necessity to ensure...

Recycling: The One Hour Radio show

Each listener spends far less time listening to your radio show than you think. They’re constantly tuning in and out, searching for the most compelling, interesting, funny, and provocative content that satisfies them right...

How Recycling Makes Content More Important

Every day, radio personalities (should) spend hours in show prep creating content. Then, they perform it on the air. But there are barriers. Prep time is limited, and there's only so much truly great material...

Recycling: Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That's because, while listeners desire to be in touch with what is...
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