Show Execution

Listener contributions make radio shows better, but they can also bring the show to a grinding halt if not used properly. Some personalities are so excited to get a caller, they try to figure...

Finding a conclusion for a topic can sometimes pose a problem, but segments are much better when there is an actual outcome, even if the outcome is not exactly profound or definitive. 5 Calls...

This topic will inspire mixed opinions and probably passionate disagreement from a few readers. There are two key factors:  Listeners do not call radio stations as much as they once did, and the audience...

Every time a caller is on the air, they become a cast member. So shouldn't they sound like it? This trick makes turns callers into friends by making them sound more intimately connected to...

There's no question that it's harder to inspire phone calls today. There are several effective tactics here and here, but one of the best is so simple you'll be shocked it works as well...

I love this because it's like a secret weapon for air talent. When good topics get little or no response, the reason could be that listeners simply can't think of anything to say. Turning...

How committed are you to recycling content? No matter how you answer that question, I will make the case that you should recycle more content. Supporting data follows, but first, let's take a look...

There are many reasons listeners don't call radio stations as much as they once did, as detailed here. using social media to get more calls. One of the main reasons is the increasing...

Screening phone calls is an art. Most think of it as a mechanical process, and there are basic principles all producers and phone screens should learn. But it's so much more than just having...

Phone calls to radio stations are lower than ever. It's true, and there are many reasons for the decline in call volume. But there is a lot that can be done. The simplest and...