Phone Calls

Feature: I Can Top That Benchmark

Here's a simple way to excite listeners about ordinary phone topics, drive more participation, and build suspense. This technique almost resembles a magic trick that causes the phone to ring. This technique is a...

Key To Better Calls: The Invitation

Phone calls to radio stations are lower than ever. It's true, and there are many reasons for the decline in call volume. But there is a lot that can be done. The simplest and...

Oh No! The Phone Isn’t Ringing!

Many personalities fall into the trap of judging the success of a talk break by the volume of phone calls. If I had a dollar for every show that told me the segment "worked"...

Coming To Terms With Manufactured Reality (Voice Actors)

A common recommendation often turns into a debate with some personalities and programmers. Some shows have a personal problem with using fake callers or voice actors on-air. In some circles, the term voice actors...

8 Guaranteed Ways To Get Listener Calls

How often do you go into a show or segment knowing that the phone will light up? It's can't-miss content. This topic is going to kill! And... crickets. It happens all the time. How can...

Your Show Book Of Records

The Book Of Records is a compelling Content Container to hold otherwise disconnected, generic, or random phone topics. It can also be a creative way to add interest to a recurring feature like Is Anyone...

How To Get Good Calls

It’s no secret that radio shows receive fewer callers than in the past. There are many reasons call volume is down. But there is something a show can do to fix the problem. I...

4 Types of Radio Listeners & How To Inspire Active Participation

Like real people (and I'm not suggesting your audience is not real people-just sayin'), radio listeners come in all shapes and sizes. But when it comes to figuring out how to inspire active participation,...

Fill Your Phone Lines Seminar on Demand

It's harder than ever to inspire listeners to call radio shows. But don't give up! Find out why the phone is ringing less and what to do about it. Follow these tips and the...

How To Sequence Phone Calls For Greater Impact

Once there are a full bank of calls lined up and those callers are properly coached to perform, most producers or phone screeners sit back and wait for the talent to do their thing....

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