Wednesday, June 26, 2019

Winning Formula For Radio Shows: TSP Equals TSL

Everybody loves shortcuts. Shortcuts are terrific. Shortcuts save time and energy. But in some areas, there's no cutting corners. Preparing a radio show is one of those areas that seems adaptable to shortcuts. But...

Show Prep: Storyboard a break to Tell a Story in Two Minutes

In almost every workshop on storytelling someone claims there's no way they can practice the storytelling basics because their time is too limited. What? Are you kidding? You don't have enough time to tell...

Your Personality Brand And the 3 Legged Stool

Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify...

The Sticky Prep Show Prep Technique

A lot of shows...maybe even most shows...have a fundamentally hard time creating content that is truly “sticky”. They need the Sticky Prep technique. Most of these shows perform fine breaks. Execution is precise. And it...

Use The Decision Tree To Decide If Content Is Worthy

There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer. It's really the key to great personality radio. It’s also...

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. Lists work online because...

Topics and Content: Talk About Anything-Even a Doorknob

Spend a few minutes talking to programmers and air talent about their radio show, and it's usually not long until someone asks about topics and content. We're all looking for the silver bullet, that...

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In...

Original Content Using The TESOP Method

More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how...

How to Stop Being Boring

When is the last time someone asked you, "What's going on with you?" and you replied, "Not much."? Then you think, "Wow. That was really boring. Nobody wants to be boring. We want to...

There are regular webinars for all Insiders members. Click below to reserve your spot now!

Why Do Radio Stunts?

Stunts are an easy and fast method of creating word of mouth, and if you do it right, you can generate viral spread beyond...