Friday, February 22, 2019

The Science of Show Prep

None of you got into radio or come to this site for a science lesson. But like it or note, radio performers can learn a lot from behavioral scientists especially when it comes to...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....

Your Personality Brand And the 3 Legged Stool

Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify...

Harvest Your Life To Feed Your Show

Usually, show prep is something air talent looks forward to just a little more than an air check meeting with the PD, GM, VP of Programming and one of the station's biggest clients. In other words,...

Winning Formula For Radio Shows: TSP Equals TSL

Everybody loves shortcuts. Shortcuts are terrific. Shortcuts save time and energy. But in some areas, there's no cutting corners. Preparing a radio show is one of those areas that seems adaptable to shortcuts. But...

Show Prep: Storyboard a break to Tell a Story in Two Minutes

In almost every workshop on storytelling someone claims there's no way they can practice the storytelling basics because their time is too limited. What? Are you kidding? You don't have enough time to tell...

Use The Decision Tree To Decide If Content Is Worthy

There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer. It's really the key to great personality radio. It’s also...

Show Prep: Don’t Pick the Low Hanging Fruit

Radio personalities are taught the importance of keeping their show simple and easy to interact with, and that's sound advice.  Listeners aren't paying that much attention. A basic premise in working with clients is...

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. Lists work online because...

Why Your Show Sucks On Mondays-And 4 Steps To Fix It

Most everyone hates Mondays. There's even a Boomtown Rats song that made it an anthem in the 80s.  That day is tough for listeners and for radio personalities.  It's different than every other day....

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Online Contest: Best DJ

The Best DJ is a great promotion that can turn into free marketing at clubs all through your community. It's a user-generated content promotion to...