Monday, October 22, 2018

A List of Reasons Not To Use Lists On The Air

A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 7 Reasons to Dump Your Mate or 14 Ways to Organize Your Life. Lists work online because...

Your Personality Brand And the 3 Legged Stool

Every brand represents values, whether they deliberately target those values or just fall into them. The same is true for radio personality brands. As you work on your character brand profile, try to identify...

Putting Show Prep In Perspective

Are you one of those (many) personalities that take show prep for granted? You're convinced that if you have a list of topics in front of you, you'll be able to "feel it" when...

Storyboarding: Storytelling in Two Minutes

One of the first things I teach most clients is how to tell stories most effectively. In almost every workshop, someone claims there's no way they can practice the storytelling basics because their time...

7 Ways to Power Breaks by Izeing Personality

One of the basic pillars of performance is relating to an audience on their terms. It's a sort of audio handshake that adds warmth and depth to every break. I call it izeing personality. There...

Show Prep: Don’t Pick the Low Hanging Fruit

Radio personalities are taught the importance of keeping their show simple and easy to interact with, and that's sound advice.  Listeners aren't paying that much attention. A basic premise in working with clients is...

An Extra 10 Percent In 9 Areas Will Increase Ratings

A willingness to go the extra mile is rare. I'm not talking about being really good at the things that must be done to get by. I'm talking about the extra 10 percent. An extra 10...

The Inverted Funnel: Anatomy of a Radio Break

What's your process for getting ideas on the air? And what methods are in place for collecting show content and converting it to stories listeners can relate to? Here's a structure that may work....

Use This Tactic to Get More Reaction: Get It Wrong

As air personalities, we always want to be right. We take pride in it. But maybe we'd be more effective if we occasionally get it wrong. Intentionally. That may sound like a bad idea...

How To Hijack the Topic

Many personalities talk about the right things, but don't get credit because they fail to insert their personality in topics to become part of the story. This is the only way to get credit for...

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Promos Are Verbal Combat: Here’s How to Win The War

Radio stations are at war, and enemies are everywhere. They surround you, all competing for the attention of the same audience you're hoping to...